Uploaded July 2026 | Updated September 2026, 1 week ago
A Stanford professor who has spent 27 years studying how opportunity works says the device in your pocket is destroying your luck.
Tina Seelig, PhD in neuroscience, builder of Stanford's entrepreneurship center, and author of What I Wish I Knew About Luck, sits down with Joe De Sena to break apart the difference between fortune and luck.
Tina explains why saying hello to a stranger in line has launched friendships, businesses, and marriages. She also shares the story of a thank-you letter that was read at a professor's funeral 20 years after it was written, and talks about the time she was caught acting as a corporate spy because she had never defined her own values.
Things You Will Learn:
1. The difference between fortune and luck, and where your agency actually lives.
2. Why a sincere thank you is the shortest distance to unlocking new opportunity.
3. What happens to your decision-making when you skip defining your core values.
Tools & Frameworks Covered:
1. Luck vs. Fortune Distinction: Fortune is what happens to you. Luck is what you build through decisions, energy, and engagement.
2. The Anti-Luck Device Test: If you walk through your day with headphones in and eyes on a screen, you are closing doors you will never know existed.
3. Gratitude as a Compounding Asset: A sincere thank you reopens closed loops, rebuilds bridges, and creates opportunities that transactional networking never will.
If this episode moved you, do not just listen. Do something about it. Sign up. Show up. Do the work. Spartan.com. No more excuses.
Chapters:
00:00 Intro
00:00 Intro: Joe De Sena introduces Tina Seelig and the luck question
01:08 Fortune vs. luck: why the distinction changes everything
01:40 Every decision unlocks the next one, and saying hello opens doors
02:51 The backpack that started a lifelong friendship in an airport line
04:04 A Spartan t-shirt at Cornell that led to a marriage
05:39 Can you manufacture energy or is it innate?
07:00 Why staying a little hungry creates more energy
10:07 Why you need a team
10:53 The 6:30 a.m. Sunday workout that put Joe next to an eleven-billion-dollar contact
12:05 Adding randomness to your life as a luck strategy
14:05 Why people have forgotten how to say thank you
15:55 A thank you letter read at a professor's funeral 20 years later
19:43 The sambuca story: why older people need to hear thank you most
20:27 Recap: energy, gratitude, showing up, and taking opportunities
22:21 Why strong values build trust and attract investment from others
22:44 Where to find Tina Seelig and the book
Tina Seelig is a Stanford professor, entrepreneur, and bestselling author who has spent her career helping people unlock creativity, innovation, and leadership potential. After earning a PhD in neuroscience, she navigated multiple careers across consulting, technology, entrepreneurship, and academia before becoming one of Stanford's leading voices on innovation. Her work focuses on creativity, entrepreneurship, and mindset development, teaching people how to turn uncertainty into opportunity and transform challenges into growth.
Connect to Tina:
📘 Facebook: facebook.com/tina.seelig
💼 LinkedIn: linkedin.com/in/tinaseelig
✖️ Twitter/X: https://x.com/tseelig
We gave you the tools, now use them during your next SPARTAN RACE! Use codeword PODCAST on checkout for 10% your next race.
👉 Find Your Next Spartan Race: spartan.com/en/race/find-race
👉 For everything Spartan: spartan.com
Rise and Thrive with Essentia. Don’t just sleep, recover, perform, and wake up ready for anything. Essentia’s certified organic Beyond Latex™ mattresses provide deep, restorative sleep without toxic chemicals, allergens, or compromises. Use code SPARTAN25 at myessentia.com.
🎧 Listen & Subscribe:
👉 Apple: podcasts.apple.com/us/podcast/the-hard-way-with-joe-de-sena/id952870930
👉 Spotify: open.spotify.com/show/1pYBkk1T684YQg7CmoaAZt
📲 Short, Impactful Content
👉 Instagram: @spartanuppodcast
👉 From me directly: @realjoedesena
The Hard Way Podcast With Joe De Sena, Hosted by Joe De Sena, founder and CEO of Spartan, this podcast delves into the principles of resilience, discipline, and the Spartan mindset. De Sena's journey from building a multimillion-dollar pool cleaning business in his teens to establishing a successful Wall Street trading firm showcases his entrepreneurial spirit. In 2001, he transitioned from finance to operate an organic farm in Pittsfield, Vermont, where his passion for endurance events like ultramarathons and adventure races flourished. This led to the creation of Spartan, aiming to inspire individuals to embrace challenges and push their limits.
A Stanford professor who has spent 27 years studying how opportunity works says the device in your pocket is destroying your luck.
Tina Seelig, PhD in neuroscience, builder of Stanford's entrepreneurship center, and author of What I Wish I Knew About Luck, sits down with Joe De Sena to break apart the difference between fortune and luck.
Tina explains why saying hello to a stranger in line has launched friendships, businesses, and marriages. She also shares the story of a thank-you letter that was read at a professor's funeral 20 years after it was written, and talks about the time she was caught acting as a corporate spy because she had never defined her own values.
Things You Will Learn:
1. The difference between fortune and luck, and where your agency actually lives.
2. Why a sincere thank you is the shortest distance to unlocking new opportunity.
3. What happens to your decision-making when you skip defining your core values.
Tools & Frameworks Covered:
1. Luck vs. Fortune Distinction: Fortune is what happens to you. Luck is what you build through decisions, energy, and engagement.
2. The Anti-Luck Device Test: If you walk through your day with headphones in and eyes on a screen, you are closing doors you will never know existed.
3. Gratitude as a Compounding Asset: A sincere thank you reopens closed loops, rebuilds bridges, and creates opportunities that transactional networking never will.
If this episode moved you, do not just listen. Do something about it. Sign up. Show up. Do the work. Spartan.com. No more excuses.
Chapters:
00:00 Intro
00:00 Intro: Joe De Sena introduces Tina Seelig and the luck question
01:08 Fortune vs. luck: why the distinction changes everything
01:40 Every decision unlocks the next one, and saying hello opens doors
02:51 The backpack that started a lifelong friendship in an airport line
04:04 A Spartan t-shirt at Cornell that led to a marriage
05:39 Can you manufacture energy or is it innate?
07:00 Why staying a little hungry creates more energy
10:07 Why you need a team
10:53 The 6:30 a.m. Sunday workout that put Joe next to an eleven-billion-dollar contact
12:05 Adding randomness to your life as a luck strategy
14:05 Why people have forgotten how to say thank you
15:55 A thank you letter read at a professor's funeral 20 years later
19:43 The sambuca story: why older people need to hear thank you most
20:27 Recap: energy, gratitude, showing up, and taking opportunities
22:21 Why strong values build trust and attract investment from others
22:44 Where to find Tina Seelig and the book
Tina Seelig is a Stanford professor, entrepreneur, and bestselling author who has spent her career helping people unlock creativity, innovation, and leadership potential. After earning a PhD in neuroscience, she navigated multiple careers across consulting, technology, entrepreneurship, and academia before becoming one of Stanford's leading voices on innovation. Her work focuses on creativity, entrepreneurship, and mindset development, teaching people how to turn uncertainty into opportunity and transform challenges into growth.
Connect to Tina:
📘 Facebook: facebook.com/tina.seelig
💼 LinkedIn: linkedin.com/in/tinaseelig
✖️ Twitter/X: https://x.com/tseelig
We gave you the tools, now use them during your next SPARTAN RACE! Use codeword PODCAST on checkout for 10% your next race.
👉 Find Your Next Spartan Race: spartan.com/en/race/find-race
👉 For everything Spartan: spartan.com
Rise and Thrive with Essentia. Don’t just sleep, recover, perform, and wake up ready for anything. Essentia’s certified organic Beyond Latex™ mattresses provide deep, restorative sleep without toxic chemicals, allergens, or compromises. Use code SPARTAN25 at myessentia.com.
🎧 Listen & Subscribe:
👉 Apple: podcasts.apple.com/us/podcast/the-hard-way-with-joe-de-sena/id952870930
👉 Spotify: open.spotify.com/show/1pYBkk1T684YQg7CmoaAZt
📲 Short, Impactful Content
👉 Instagram: @spartanuppodcast
👉 From me directly: @realjoedesena
The Hard Way Podcast With Joe De Sena, Hosted by Joe De Sena, founder and CEO of Spartan, this podcast delves into the principles of resilience, discipline, and the Spartan mindset. De Sena's journey from building a multimillion-dollar pool cleaning business in his teens to establishing a successful Wall Street trading firm showcases his entrepreneurial spirit. In 2001, he transitioned from finance to operate an organic farm in Pittsfield, Vermont, where his passion for endurance events like ultramarathons and adventure races flourished. This led to the creation of Spartan, aiming to inspire individuals to embrace challenges and push their limits.
