Uploaded March 2025 | Updated September 2026, 26 minutes ago
Link shortening is more than just making URLs smaller—it’s about branding, tracking, and optimizing communication. In this episode, we’ll show you how to use Twilio's Link Shortening feature to send concise, branded, and trackable links via SMS, MMS, and WhatsApp.
With just a few lines of code, you can shorten long URLs, ensure messages fit in a single segment, and track link performance for better customer engagement.
Links from the video:
🔗 Message segment calculator: twil.io/segment-calc
🔗 What the heck is a message segment? twil.io/what-is-a-segment
🔗 Get started with Link Shortening in the docs: twil.io/ls-onboarding
👉 Subscribe for more Twilio videos: twil.io/sub-twiliodevs
🔗 Join the Twilio Discord: twil.io/ls-discord
⏰ Chapters:
00:20 - Why Link Shortening is Essential
00:57 - The Benefits of Twilio Link Shortening
01:16 - Keeping Messages in One Segment
02:00 - What Are Message Segments?
02:26 - Branded Links for Better Recognition
04:07 - Getting Started with Twilio Link Shortening
05:00 - How Twilio Ensures Domain Ownership
06:00 - Setting Up Twilio’s Engagement Suite
07:00 - Using the API to Shorten Links
08:40 - Real-Time Link Analytics & Click Tracking
10:21 - Rate Limits & Best Practices
12:26 - Final Thoughts & Next Steps
🔥 Featured Topics:
✅ Branded Short Links – Make your links match your domain
✅ Concise Messages – Fit everything in one text segment
✅ Click Tracking – Gain insights on customer engagement
✅ Twilio API Integration – Shorten links with just a few lines of code
✅ Security & Trust – Verified domains for protected branding
📅 What’s Next?
Learn how to leverage Twilio’s Engagement Suite for message scheduling, campaign tracking, and more! twil.io/engagement-suite
💡 Have questions or ideas? Drop a comment below!
#Twilio #SMS #WhatsApp
Link shortening is more than just making URLs smaller—it’s about branding, tracking, and optimizing communication. In this episode, we’ll show you how to use Twilio's Link Shortening feature to send concise, branded, and trackable links via SMS, MMS, and WhatsApp.
With just a few lines of code, you can shorten long URLs, ensure messages fit in a single segment, and track link performance for better customer engagement.
Links from the video:
🔗 Message segment calculator: twil.io/segment-calc
🔗 What the heck is a message segment? twil.io/what-is-a-segment
🔗 Get started with Link Shortening in the docs: twil.io/ls-onboarding
👉 Subscribe for more Twilio videos: twil.io/sub-twiliodevs
🔗 Join the Twilio Discord: twil.io/ls-discord
⏰ Chapters:
00:20 - Why Link Shortening is Essential
00:57 - The Benefits of Twilio Link Shortening
01:16 - Keeping Messages in One Segment
02:00 - What Are Message Segments?
02:26 - Branded Links for Better Recognition
04:07 - Getting Started with Twilio Link Shortening
05:00 - How Twilio Ensures Domain Ownership
06:00 - Setting Up Twilio’s Engagement Suite
07:00 - Using the API to Shorten Links
08:40 - Real-Time Link Analytics & Click Tracking
10:21 - Rate Limits & Best Practices
12:26 - Final Thoughts & Next Steps
🔥 Featured Topics:
✅ Branded Short Links – Make your links match your domain
✅ Concise Messages – Fit everything in one text segment
✅ Click Tracking – Gain insights on customer engagement
✅ Twilio API Integration – Shorten links with just a few lines of code
✅ Security & Trust – Verified domains for protected branding
📅 What’s Next?
Learn how to leverage Twilio’s Engagement Suite for message scheduling, campaign tracking, and more! twil.io/engagement-suite
💡 Have questions or ideas? Drop a comment below!
#Twilio #SMS #WhatsApp
