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Jen Luv | Lime Crime: The Most Hated Beauty Brand on the Internet | Behind the Controversy @jenluv | Uploaded 5 months ago | Updated 9 hours ago
Today we are diving deep into how Lime Crime Cosmetics became the most hated beauty brand on the internet, mostly due to their founder Doe Deere. This brand had SO many controversies that even when Doe stepped down Lime Crime has struggled to improve their image. What did they do wrong? And what did they continue to do wrong? And what are they STILL doing wrong? Let's talk about it.

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*Links*

The BEST Article on the history of Lime Crime - vox.com/2015/9/28/9392021/lime-crime-doe-deere-hated-xenia-vorotova
Timeline ficali.livejournal.com/140771.html?es=1

Archive of Doe’s Blog web.archive.org/web/20090804172757/http://www.doedeereblogazine.com
Direct link to the archived H**ler Post web.archive.org/web/20090425060539/http://www.doedeereblogazine.com/page/26

Temptalia Review March 22, 2010 temptalia.com/lime-crime-lipsticks-reviews-photos-swatches

Portrait of Mai China Doll portraitofmai.com/2012/01/lime-crime-youre-doing-it-wrong.html

Cultural Appropriation Resources
Britannica britannica.com/story/what-is-cultural-appropriation
NIH edi.nih.gov/blog/communities/appropriation-and-appreciation-whats-difference
Native Governance Center nativegov.org/resources/cultural-appropriation-guide

Calling customers poor web.archive.org/web/20141207131752/http://www.examiner.com/article/is-it-a-crime-to-look-this-good-lime-crime-makeup

Calling a customer a dumba** web.archive.org/web/20150309151436/ohdeardoedeere.tumblr.com/post/83165920676/paranoia-noun-1-a-mental-condition

China Doll lbeautyandfashionblog.wordpress.com/2012/01/17/lime-crime-chinadoll-palette-for-february-2012-product-information-photos web.archive.org/web/20150317010038/http://www.doedeereblogazine.com/articles/chinadoll-lives-on
museumofplay.org/blog/the-curious-case-of-the-china-doll

Security Breach reddit.com/r/MakeupAddiction/comments/2w0g44/lime_crime_deletes_ig_photo_after_being consumer-action.org/lawsuits/article/limecrime.com_data_breach oag.ca.gov/system/files/LC%20Username%20PW%20Notice_0.pdf?

Other Articles
Racked tinyurl.com/yc44mwsx
cafemom.com/lifestyle/controversial-lime-crime-products
cafemom.com/lifestyle/lime-crime-controversy-makeup/11991-76512-the-future-who-knows
Urban Decay refinery29.com/en-us/2016/12/130673/urban-decay-history-founder-behind-the-scenes#slide-1
New Face Magazine nfmmag.com/post/the-evolution-of-doe-deere
Cafe Mom cafemom.com/lifestyle/doe-deere-controversy

*Time Stamps*
0:00 Intro
2:50 The Beginning: Inventing Lime Crime
8:09 Who is Doe Deere?
21:59 What did Lime Crime do?
43:24 Lime Crime after Doe
50:58 The Damage of Doe

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