Uploaded September 2013 | Updated September 2026, 11 hours ago

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"At every gig, there's always someone that you really connect with because you played a song that they haven't heard in a while, or made them dance more than they ever have and that feeling is so much fun," says DJ Lani Love. A Senior Strategist at Leo Burnett, Lani likens mixing beats to advertising's own marketing mix, calling the dance floor her perfect focus group in the latest installment of LB Sidenotes.

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About LB Sidenotes: A documentary-style series produced by Leo Burnett, LB Sidenotes investigates and celebrates the non-work lives of the agency's employees. The series spotlights strategists, art directors, editorial directors and creative technologists as they take the cameras on an exploration of their "second lives" as fashion bloggers, DJs, moped junkies and Interview Show hosts.

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