Uploaded July 2015 | Updated September 2026, 5 hours ago
The educational systems designed by governments to meet the needs of the 20th century are facing increasing scrutiny as to whether their structures and curriculums are equipped to meet the demands and challenges of the future. Samsung believes that creativity is one of the most important and valuable assets in business, and as a brand it is constantly searching for ways to support and cultivate the world’s creative class to help ensure a brighter future for all humanity. With this in mind, Samsung sponsored a campaign to incorporate a “creativity hour” into Romanian schools. They launched this campaign with a “Teach the Teachers” initiative that provided 2000 teachers with access to an online platform filled with tutorials, tips, and resources designed to help kids think laterally. They also hosted conferences, curated a YouTube channel filled with lectures from successful creative people, and generated enough public support through a concerted media blitz to convince Romania’s Ministry of Education to approve “the Creativity Hour.”
By successfully lobbying the national government, Samsung helped place a renewed emphasis on creativity in Romania’s curriculum, a true victory for future generations and for a brand that believes in the power of creativity to change the future.
The educational systems designed by governments to meet the needs of the 20th century are facing increasing scrutiny as to whether their structures and curriculums are equipped to meet the demands and challenges of the future. Samsung believes that creativity is one of the most important and valuable assets in business, and as a brand it is constantly searching for ways to support and cultivate the world’s creative class to help ensure a brighter future for all humanity. With this in mind, Samsung sponsored a campaign to incorporate a “creativity hour” into Romanian schools. They launched this campaign with a “Teach the Teachers” initiative that provided 2000 teachers with access to an online platform filled with tutorials, tips, and resources designed to help kids think laterally. They also hosted conferences, curated a YouTube channel filled with lectures from successful creative people, and generated enough public support through a concerted media blitz to convince Romania’s Ministry of Education to approve “the Creativity Hour.”
By successfully lobbying the national government, Samsung helped place a renewed emphasis on creativity in Romania’s curriculum, a true victory for future generations and for a brand that believes in the power of creativity to change the future.
