Gartner for Marketing | L2 Digital IQ Index: Top Activewear Brands in Digital 2018 @GartnerforMarketing | Uploaded May 2018 | Updated October 2024, 2 days ago.
The activewear industry is outpacing apparel and footwear sales growth twofold in an otherwise lackluster retail landscape.
Yet in a sector traditionally dependent on third party retailers, wholesale revenue for activewear retail is sluggish, requiring brands to ramp up their direct-to-consumer sales via superior site experiences.
This video highlights the features brands are using to step up their site game—and highlights who's winning the competition.
L2’s sixth annual Digital IQ Index: Activewear benchmarks the digital competence of 74 activewear companies operating in the U.S. For these and more insights, visit L2inc.com.
The activewear industry is outpacing apparel and footwear sales growth twofold in an otherwise lackluster retail landscape.
Yet in a sector traditionally dependent on third party retailers, wholesale revenue for activewear retail is sluggish, requiring brands to ramp up their direct-to-consumer sales via superior site experiences.
This video highlights the features brands are using to step up their site game—and highlights who's winning the competition.
L2’s sixth annual Digital IQ Index: Activewear benchmarks the digital competence of 74 activewear companies operating in the U.S. For these and more insights, visit L2inc.com.
