Gartner for Marketing | Gartner L2 Digital IQ Index: Top Watch and Jewelry Brands in Digital 2019 @GartnerforMarketing | Uploaded February 2019 | Updated October 2024, 2 days ago.
In order to compete with the growing threat from wearables, watch and jewelry brands are ramping up direct-to-consumer e-commerce and third party e-tailer distribution.
But scant e-commerce functionality and diminished ownership of search visibility suggest brands still need to get with the times.
The tenth annual Gartner L2 Digital IQ Index for Watches & Jewelry benchmarks the digital competency of 83 brands. For more insights, visit L2inc.com.
l2inc.com/research/watches-and-jewelry-global-2019
In order to compete with the growing threat from wearables, watch and jewelry brands are ramping up direct-to-consumer e-commerce and third party e-tailer distribution.
But scant e-commerce functionality and diminished ownership of search visibility suggest brands still need to get with the times.
The tenth annual Gartner L2 Digital IQ Index for Watches & Jewelry benchmarks the digital competency of 83 brands. For more insights, visit L2inc.com.
l2inc.com/research/watches-and-jewelry-global-2019
