Uploaded April 2026 | Updated September 2026, 1 week ago
Korean-pop research at Fresno State explores K-beauty, social media influence and global culture shaping identity, skincare trends and beauty standards.
How did K-beauty become a global phenomenon—and what does it reveal about culture, identity and influence? In this Fresno State research spotlight, Dr. Jenny Banh, professor of Asian American Studies and Anthropology, examines the historical roots of Korean beauty practices, the rise of K-pop and K-beauty, and the powerful role of social media in shaping global beauty standards.
From traditional, nature-based skincare to today’s viral sheet masks and influencer-driven trends, this discussion connects cultural philosophy, accessibility and digital platforms like TikTok, Instagram and YouTube. It also raises important questions about body image, generational expectations and the pressures tied to globalized beauty ideals.
At Fresno State, Teaching That Matters means engaging real-world topics that impact how we see ourselves and each other, locally in the Central Valley and across the globe.
Topics covered:
K-beauty cultural influence
Korean skincare traditions and philosophy
Social media and influencer marketing
Global beauty standards and body image
Accessibility and consumer trends in beauty
Learn more:
Explore programs and research at Fresno State: https://www.fresnostate.edu
#fresnostate #kbeauty #kpop #culturalstudies #socialmediainfluence #skincare #beautystandards #centralvalley #research
MB01YTVFUAEGELJ
Korean-pop research at Fresno State explores K-beauty, social media influence and global culture shaping identity, skincare trends and beauty standards.
How did K-beauty become a global phenomenon—and what does it reveal about culture, identity and influence? In this Fresno State research spotlight, Dr. Jenny Banh, professor of Asian American Studies and Anthropology, examines the historical roots of Korean beauty practices, the rise of K-pop and K-beauty, and the powerful role of social media in shaping global beauty standards.
From traditional, nature-based skincare to today’s viral sheet masks and influencer-driven trends, this discussion connects cultural philosophy, accessibility and digital platforms like TikTok, Instagram and YouTube. It also raises important questions about body image, generational expectations and the pressures tied to globalized beauty ideals.
At Fresno State, Teaching That Matters means engaging real-world topics that impact how we see ourselves and each other, locally in the Central Valley and across the globe.
Topics covered:
K-beauty cultural influence
Korean skincare traditions and philosophy
Social media and influencer marketing
Global beauty standards and body image
Accessibility and consumer trends in beauty
Learn more:
Explore programs and research at Fresno State: https://www.fresnostate.edu
#fresnostate #kbeauty #kpop #culturalstudies #socialmediainfluence #skincare #beautystandards #centralvalley #research
MB01YTVFUAEGELJ
