Uploaded May 2026 | Updated September 2026, 2 weeks ago

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The key to creating engaging, intuitive and meaningful gaming experiences lies simply in understanding your players. Through real-life examples from iconic game franchises, we will explore how to harness the principles of user-centered design to create successful games. Whether you're a seasoned game developer or just starting out, this talk will inspire you to think differently about the power of play — and the ways in which we craft it.