Uploaded November 2017 | Updated September 2026, 1 week ago

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Meet Princess Gollum, Babe of Missguided, real name Josephine Pearl Lee. Don’t be fooled by Princess G’s super cute looks, she is fierce in every aspect. A rising star on Instagram, Josephine has been featured in publications from Paper Mag to Dazed. Her unusual look has caught the eye of the fashion world and beyond and we absolutely LOVE her look and that she is always, always unapologetically just herself.

Discover the campaign: missgu.id/4SN78M

Follow Princess Gollum on Instagram: instagram.com/princessgollum
Follow Missguided on Instagram: instagram.com/missguided

Shop Missguided: missgu.id/nw4Rb2