Uploaded August 2011 | Updated September 2026, 1 week ago
81% of parents in the UK don't have the knowledge required to administer basic first aid to a baby or a child although one in four will have to deal with an emergency first aid situation.
New research* by Tesco Baby & Toddler Club also reveals that 72% of parents wouldn't feel confident in administering first aid. 60% would worry they would do something wrong, 54% would panic and 47% fear they would cause more harm.
The survey marks the launch of the fifth Tesco Baby & Toddler Club BabySafe campaign -- an initiative to offer free, basic first aid training to parents, grandparents and carers. To reach as many parents as possible, this year's sessions will be run exclusively online via a series of short videos, Twitter chats and webinar. Experts from the British Red Cross will teach invaluable lifesaving skills to help deal with bumps to the head, falls, meningitis, burns, choking and what to do if a child is unconscious.
This video focuses on prevention and how to deal with bumps to the head and falls. This video is also available on the Tesco Baby Care & Share website: www.tesco-baby.com.
81% of parents in the UK don't have the knowledge required to administer basic first aid to a baby or a child although one in four will have to deal with an emergency first aid situation.
New research* by Tesco Baby & Toddler Club also reveals that 72% of parents wouldn't feel confident in administering first aid. 60% would worry they would do something wrong, 54% would panic and 47% fear they would cause more harm.
The survey marks the launch of the fifth Tesco Baby & Toddler Club BabySafe campaign -- an initiative to offer free, basic first aid training to parents, grandparents and carers. To reach as many parents as possible, this year's sessions will be run exclusively online via a series of short videos, Twitter chats and webinar. Experts from the British Red Cross will teach invaluable lifesaving skills to help deal with bumps to the head, falls, meningitis, burns, choking and what to do if a child is unconscious.
This video focuses on prevention and how to deal with bumps to the head and falls. This video is also available on the Tesco Baby Care & Share website: www.tesco-baby.com.
