Is Swiss fondue the cheesiest marketing trick in history? @DWFood
Is Swiss fondue the cheesiest marketing trick in history?  @DWFood
Uploaded December 2025 | Updated September 2026, 1 hour ago
Fondue is Switzerland’s national dish, but did you know it was actually used to solve a cheese crisis? In the early 20th century, the country had mountains of cheese. So the Swiss Cheese Union, a literal dairy cartel, launched a marketing campaign for melted cheese to get rid of the surplus. Would you fall for this kind of advertising? #dweuromaxx #switzerland #reels
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Is Swiss fondue the cheesiest marketing trick in history?

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