Is it hard to be an influencer right now? @Vox
Is it hard to be an influencer right now?  @Vox
Uploaded August 2026 | Updated September 2026, 3 weeks ago
As social media platforms like TikTok get inundated with more and more content, it’s becoming increasingly difficult to monetize on the platform — AKA, become an influencer. A huge part of this has to do with AI, said New York Magazine features writer Rebecca Jennings, because “everything is just, like, slop.”

Find out more about why the increasing barrier to entry to become an influencer isn’t actually a good thing by listening to Today, Explained wherever you get your podcasts.

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Is it hard to be an influencer right now?

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