Uploaded August 2026 | Updated September 2026, 3 weeks ago
People in places like Okinawa, Sardinia, and Ikaria have long fascinated scientists because many appear to live unusually long, healthy lives. Their communities became known as "blue zones" and inspired research into how our surroundings can shape health.
But blue zones have grown into something much bigger than a scientific idea. Today, cities across the US pay to become certified Blue Zones Communities, hoping changes to streets, restaurants, schools, and workplaces can help people live longer.
So can longevity really be engineered? Or has a simple public health message become a powerful wellness brand?
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People in places like Okinawa, Sardinia, and Ikaria have long fascinated scientists because many appear to live unusually long, healthy lives. Their communities became known as "blue zones" and inspired research into how our surroundings can shape health.
But blue zones have grown into something much bigger than a scientific idea. Today, cities across the US pay to become certified Blue Zones Communities, hoping changes to streets, restaurants, schools, and workplaces can help people live longer.
So can longevity really be engineered? Or has a simple public health message become a powerful wellness brand?
Subscribe to our channel and turn on notifications (🔔) so you don't miss any videos: goo.gl/0bsAjO
Vox.com is a news website that helps you cut through the noise and understand what's really driving the events in the headlines. Check out http://www.vox.com.
Watch our full video catalog: goo.gl/IZONyE
Follow Vox on TikTok: tiktok.com/@voxdotcom
Check out our articles: vox.com
Listen to our podcasts: vox.com/podcasts
