Inside the New Era of Sports Finance with Jesse Greenberg @LosAngelesMagazineStudios
Inside the New Era of Sports Finance with Jesse Greenberg  @LosAngelesMagazineStudios
Uploaded July 2026 | Updated September 2026, 1 week ago
Professional athletes are becoming entrepreneurs, investors, and business leaders—and the financial landscape is evolving with them.

In this exclusive interview, Jesse Greenberg, Founder and CEO of Working Capital Partners, discusses how his company is helping elite athletes unlock new financial opportunities, why ownership matters more than ever, and how today’s sports stars are preparing for life beyond the game.

We also explore:

The evolution of athlete wealth
NIL and the future of college athletics
Why financial strategy has become a competitive advantage
The next chapter in sports business

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Inside the New Era of Sports Finance with Jesse Greenberg

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