Inside PRI: Mickey Thompson is DEDICATED to Off Road Performance | #WIDEOPENLIFE @WideOpenDesign
Inside PRI: Mickey Thompson is DEDICATED to Off Road Performance | #WIDEOPENLIFE  @WideOpenDesign
Uploaded January 2025 | Updated September 2026, 2 days ago
Check out this great interview with Robert from Mickey Thompson at the PRI Trade Show! We really loved seeing their dedication to what we do with their stand alone off road booth at the show. Robert shares what makes Mickey Thompson stand out, from their tire construction, product development, and performance in the harshest conditions 🏁
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⏰ Timecodes ⏰
0:00 Only Dedicated Off Road Booth
0:50 History of Mickey Thompson
1:20 Mickey Thompson's Market
2:07 Baja Boss Tire
7:25 Diverse Tire Line
8:48 Baja PRO X Tire
9:13 PRO X "CUT OUT" Lugs
10:51 Baja Claws
11:48 Clifton Slay Backwards CLAW
13:05 Mickey Thompson Wheels
16:26 King of the Hammers 2025
16:53 Mickey Thompson Events
18:22 Drag Racing Tire
20:13 Radial Slick Tires
21:03 Cooper Products
21:34 UHP Tire
12:55 Treadware Rating
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We got the chance to catch up with Robert from Mickey Thompson Tire and Wheel at the PRI Trade Show, and their off-road booth was awesome. Among all the displays at the event, Mickey Thompson stood out with a setup dedicated entirely to off-road enthusiasts. It is really cool to see such a big company show so much interest into our world of extreme four wheelin'.

Mickey Thompson brought out their whole line of tires. Whether you’re into trail riding, rock crawling, or high-speed off-road racing, they have a tire to match your needs. Robert gave us a closer look at how these tires are designed to perform, and what each tire is built to do. He also answered some of Tyler's specific questions about the Baja PRO X Sticky tire typically used in rock bouncing.

One of the highlights of the interview was learning about the advanced technology behind Mickey Thompson’s tires. From their tread patterns to sidewall strength, every detail is engineered to tackle the beating we put our tires through. Robert explained how this innovation comes from decades of trial and error and a commitment to creating tires that win.

It’s clear that Mickey Thompson doesn’t just make tires—they build them for people who push the limits of off roading. Whether you’re a weekend warrior or a competitive racer, their products are built to keep you moving forward. Robert’s enthusiasm for the brand and its mission really shines through in this interview, making it a great discussion for anyone passionate about four wheel drive.
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Inside PRI: Mickey Thompson is DEDICATED to Off Road Performance | #WIDEOPENLIFE

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