Inside Perplexity’s AI-Powered Go-To-Market Team @MATGpod
Inside Perplexity’s AI-Powered Go-To-Market Team  @MATGpod
Uploaded July 2026 | Updated September 2026, 2 weeks ago
*Free GTM Prompt Pack for Perplexity Computer:* clickhubspot.com/f1yn
One person. The output of a 10-15 person ops team. Nate Follen runs RevOps at Perplexity as a team of one, backed by an army of AI agents built entirely with Perplexity Computer, and in this episode he shows Kieran exactly how.

Nate walks through the real workflows behind it: a Model Council that gets multiple frontier AI models to agree before he acts, an end-to-end event campaign that goes from CRM data to finished Apollo sequences, autonomous CRM backfill that works for hours on its own, and the voice-of-customer dashboard he says every RevOps team should build first. Plus the trust framework for how much autonomy to hand your agents, and how to turn any workflow into a scheduled "little worker."

⏱️ CHAPTERS:
00:00 - Meet Nate: a team of one with an army of AI agents
02:00 - The scale reveal: one person vs a 10-15 person ops team
04:30 - Workflow 1: Model Council for exec dinner planning
07:10 - From CRM data to full Apollo outreach sequences
07:50 - The trust framework: how autonomous should your agents be?
10:30 - Skills, cron jobs, and proactive "little workers"
11:20 - Two-line prompts instead of tickets (finance Slack alert)
12:00 - Nate's control panel: pinned flows and daily summaries
13:20 - The RevOps "super PAC" of skills (free to copy)
13:50 - Sharing best-in-class skills across every team
16:10 - Kieran's Claude Code hook and self-improving skills
19:20 - Workflow 2: autonomous CRM backfill from contracts
22:10 - Workflow 3: the voice-of-customer dashboard
24:10 - Career advice for the AI era

Ep 434 mentions
perplexity.ai/products/computer
perplexity.ai
linkedin.com/in/follen

📌 WHAT WE COVER:
→ How one person covers RevOps, enablement, data analysis, and CRM admin
→ What this work took at Ramp: a 6-person systems team inside a 10-15 person ops org
→ Model Council: making multiple AI models agree before you act
→ From CRM data to a complete Apollo outreach sequence, automatically
→ The trust framework: staged quality checks before you let agents run
→ Turning workflows into skills, cron jobs, and proactive "little workers"
→ Replacing tickets with two-line prompts (the finance Slack alert)
→ Nate's control panel: pinned flows, dashboards, and a daily Slack summary
→ Building a shared skills library across the whole company
→ Kieran's Claude Code hook for turning repeated work into skills
→ Autonomous CRM backfill from contracts in Drive and Ironclad
→ The voice-of-customer dashboard: the #1 workflow Nate recommends
→ Career advice for the AI era: stay obsessed with the customer

🎙️ Hosts: Kipp Bodnar & Kieran Flanagan
Guest: Nate Follen, Revenue Operations at Perplexity

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#AIagents #RevOps #Perplexity #AImarketing #MarketingAgainstTheGrain #AItools #FutureOfWork #salesops #AIworkflows #agenticAI #CRM #marketingpodcast

Host Links:
📲Kipp Bodnar, twitter.com/kippbodnar
📲Kieran Flanagan, twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

About the Show
Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Hubspot's SVP of Marketing, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Inside Perplexity’s AI-Powered Go-To-Market Team

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