Uploaded January 2026 | Updated September 2026, 1 week ago
Thank you to American Financing for sponsoring the video. If you’re a homeowner and want to clear out your credit card debt, call 866-889-1994 or visit AmericaFinancing.net/rocanews. Disclaimer below.
We visited New York City’s Diamond District for a behind-the-scenes peek at how the industry really works, featuring interviews with TraxNYC, Mike Nekta, House of Diamonds, Vookum, Benny the Jeweler, and more. We get into the fascinating history of the Diamond District, including why there’s such a strong Orthodox Jewish presence on the street, and also investigate how lab-grown diamonds have upended the diamond market and learn what the longtime jewelers think about them.
Interviewed Businesses: (check them out!)
TraxNYC - youtube.com/@TraxNYCDiamondJewelry
Benny the Jeweler Inc. - instagram.com/bennydajeweler
Mike Nekta / Nekta New York - instagram.com/mike_nekta
Vookum - youtube.com/@vookummedia
The Watch Spot NYC - instagram.com/thewatchspotnyc
Ari Jain / House of Diamonds - instagram.com/realhouseofdiamonds
Lab Grown Diamonds USA LLC - instagram.com/labgrowndiamondsusallc
About Roca: RocaNews is an independent media company started by 3 friends in 2020. Our mission is to cover the news without bias or fear. We deliver daily news to 2M+ people via the products below.
Our Products:
► Instagram: instagram.com/ridethenews
► App: apps.apple.com/us/app/rocanews-unbiased-fun-news/id1630180690
► Substack: rocanews.substack.com
Our Series:
► Rust Belt: youtube.com/playlist?list=PLPeAGR_Bf_D2Di5bzXIMrM6Ef_IIiRNYU&si=Q5ewau_4vb0tGkMC
► Appalachia: youtube.com/playlist?list=PLPeAGR_Bf_D1NPe26BHDdE_6X1pk6UysX&si=3eXpFF7-t_C3S2hi
► East Coast: youtube.com/playlist?list=PLPeAGR_Bf_D0kfAVY9wv-ko6eN7TWR-WA
► New Mexico: youtube.com/playlist?list=PLPeAGR_Bf_D13WP-qxrHXM5e74bU_gmKp&si=Zhivz1uXd_hn7-8g
► Pakistan: youtube.com/playlist?list=PLPeAGR_Bf_D3Dc07Xay6AUtGomrzxE2pZ
Wants to help us report?
► Sign up here: https://shorturl.at/xPrUx
0:00 Intro
1:19 Brief History
1:44 Welcome to the Diamond District
2:15 Jewish Roots
3:50 Mike Nekta
7:15 Diamond Industry Epicenter
7:50 House of Diamonds
10:13 Rough Diamonds
11:15 Benny The Jeweler
13:09 TraxNYC
18:10 The Watch Spot NYC
19:34 Vookum
22:06 Lab-grown Market
22:47 Lab Grown Diamonds USA LLC
27:58 Outro
Disclaimer
NMLS 182334, nmlsconsumeraccess.org. APR for rates in the 5s start at 6.196% for well qualified borrowers. Call 866-889-1994 for details about credit costs and terms. Visit AmericanFinancing.net/RocaNews.
Episode #104
Subs: 540k subs
#diamonddistrict #nyc #traxnyc
Thank you to American Financing for sponsoring the video. If you’re a homeowner and want to clear out your credit card debt, call 866-889-1994 or visit AmericaFinancing.net/rocanews. Disclaimer below.
We visited New York City’s Diamond District for a behind-the-scenes peek at how the industry really works, featuring interviews with TraxNYC, Mike Nekta, House of Diamonds, Vookum, Benny the Jeweler, and more. We get into the fascinating history of the Diamond District, including why there’s such a strong Orthodox Jewish presence on the street, and also investigate how lab-grown diamonds have upended the diamond market and learn what the longtime jewelers think about them.
Interviewed Businesses: (check them out!)
TraxNYC - youtube.com/@TraxNYCDiamondJewelry
Benny the Jeweler Inc. - instagram.com/bennydajeweler
Mike Nekta / Nekta New York - instagram.com/mike_nekta
Vookum - youtube.com/@vookummedia
The Watch Spot NYC - instagram.com/thewatchspotnyc
Ari Jain / House of Diamonds - instagram.com/realhouseofdiamonds
Lab Grown Diamonds USA LLC - instagram.com/labgrowndiamondsusallc
About Roca: RocaNews is an independent media company started by 3 friends in 2020. Our mission is to cover the news without bias or fear. We deliver daily news to 2M+ people via the products below.
Our Products:
► Instagram: instagram.com/ridethenews
► App: apps.apple.com/us/app/rocanews-unbiased-fun-news/id1630180690
► Substack: rocanews.substack.com
Our Series:
► Rust Belt: youtube.com/playlist?list=PLPeAGR_Bf_D2Di5bzXIMrM6Ef_IIiRNYU&si=Q5ewau_4vb0tGkMC
► Appalachia: youtube.com/playlist?list=PLPeAGR_Bf_D1NPe26BHDdE_6X1pk6UysX&si=3eXpFF7-t_C3S2hi
► East Coast: youtube.com/playlist?list=PLPeAGR_Bf_D0kfAVY9wv-ko6eN7TWR-WA
► New Mexico: youtube.com/playlist?list=PLPeAGR_Bf_D13WP-qxrHXM5e74bU_gmKp&si=Zhivz1uXd_hn7-8g
► Pakistan: youtube.com/playlist?list=PLPeAGR_Bf_D3Dc07Xay6AUtGomrzxE2pZ
Wants to help us report?
► Sign up here: https://shorturl.at/xPrUx
0:00 Intro
1:19 Brief History
1:44 Welcome to the Diamond District
2:15 Jewish Roots
3:50 Mike Nekta
7:15 Diamond Industry Epicenter
7:50 House of Diamonds
10:13 Rough Diamonds
11:15 Benny The Jeweler
13:09 TraxNYC
18:10 The Watch Spot NYC
19:34 Vookum
22:06 Lab-grown Market
22:47 Lab Grown Diamonds USA LLC
27:58 Outro
Disclaimer
NMLS 182334, nmlsconsumeraccess.org. APR for rates in the 5s start at 6.196% for well qualified borrowers. Call 866-889-1994 for details about credit costs and terms. Visit AmericanFinancing.net/RocaNews.
Episode #104
Subs: 540k subs
#diamonddistrict #nyc #traxnyc
