Uploaded August 2026 | Updated September 2026, 2 days ago

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What an honor it was to spend the day with Noma Kaffe's Creative Director, Carolyne Lane. We tasted coffee; tried other Noma bevvies and treats; and talked about the long game behind Noma's sourcing practices, roasting approach, and all things coffee at Noma Projects.
It's a rich conversation that goes deeper than my usual "Roastery Tours"

00:40 Sourcing philosophy
09:17 Roasting approach
15:21 Noma Kaffe space (coffee bar)
17:36 Tasting more things
22:52 Service and hospitality
27:43 On not putting tasting notes on their bags
32:11 The future of Noma Kaffe

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