Uploaded February 2026 | Updated September 2026, 3 weeks ago

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Liquid Death aired an AI-generated ad during Peacock’s Winter Olympics stream—then never posted it online.

The move taps into growing skepticism around artificial intelligence by using AI to mock AI itself. Viewers were left wondering whether the ad even existed.

We can’t show the full spot here, but you can check it out via this 🎁 link: adage.com/technology/ai/aa-liquid-death-winter-olympics-ad-sparks-backlash/?utm_id=gfta-ur-260221&share-code=4TEQSR4GWJBSHLDSXADYJZYJJA&user_id=5122309&customer_secondary_source=aac_articleGifting