Uploaded February 2026 | Updated September 2026, 3 weeks ago
Four years ago, consumers were asking @gatorade a simple question: Who are you? On the latest episode of Ad Age's Marketer’s Brief podcast, Jon Springer sat down with Gatorade Chief Brand Officer Anuj Bhasin to unpack how the brand responded—and what other marketers can learn from it.
Ad Age's Mark Fischer unpacks some of the conversation here.
Listen to the full episode, or read the transcript, here: adage.com/ad-age-video-podcast/marketers-brief/aa-gatorade-marketers-brief
#podcast #creativity #marketing #advertising #chiefmarketingofficer #marketingmanager
Four years ago, consumers were asking @gatorade a simple question: Who are you? On the latest episode of Ad Age's Marketer’s Brief podcast, Jon Springer sat down with Gatorade Chief Brand Officer Anuj Bhasin to unpack how the brand responded—and what other marketers can learn from it.
Ad Age's Mark Fischer unpacks some of the conversation here.
Listen to the full episode, or read the transcript, here: adage.com/ad-age-video-podcast/marketers-brief/aa-gatorade-marketers-brief
#podcast #creativity #marketing #advertising #chiefmarketingofficer #marketingmanager
