Uploaded January 2026 | Updated September 2026, 2 weeks ago
Imagine you're mid-build on a 28-story tower in Sydney, and realize the design no longer matches what residents actually want.
At SLIF, Kevin McCoy, CEO of Levande, shared how a major mid-construction pivot, deep customer insight, and a radically different brand strategy helped transform the largest senior living community in Australia, and sparked 3x brand awareness in just 8 weeks.
Imagine you're mid-build on a 28-story tower in Sydney, and realize the design no longer matches what residents actually want.
At SLIF, Kevin McCoy, CEO of Levande, shared how a major mid-construction pivot, deep customer insight, and a radically different brand strategy helped transform the largest senior living community in Australia, and sparked 3x brand awareness in just 8 weeks.
