Uploaded October 2019 | Updated September 2026, 1 day ago
Research-intense car manufacturers have more to gain from competing in the F1 championship than advertising-intense car manufacturers, says new research conducted by a joint research team from Rotterdam School of Management, Erasmus University (RSM), and Erasmus School of Economics (ESE).
Read about it on RSM Discovery: https://discovery.rsm.nl/articles/detail/408-in-f1-car-manufacturers-gain-more-from-high-rd-and-low-advertising/
To learn more look into our executive programme on Marketing and Value Creation: https://www.rsm.nl/executive-education/open-programmes/programmes/marketing-and-value-creation/overview/
RSM Discovery is a gateway for business leaders to access research by students and faculty of Rotterdam School of Management, Erasmus University — bridging the gap between academia and practical applications to address the challenges facing business and society today.
Attribution: https://www.rsm.nl/fileadmin/Images_NEW/PDF/RSM_Discovery/Attribution_RSM.pdf
Research-intense car manufacturers have more to gain from competing in the F1 championship than advertising-intense car manufacturers, says new research conducted by a joint research team from Rotterdam School of Management, Erasmus University (RSM), and Erasmus School of Economics (ESE).
Read about it on RSM Discovery: https://discovery.rsm.nl/articles/detail/408-in-f1-car-manufacturers-gain-more-from-high-rd-and-low-advertising/
To learn more look into our executive programme on Marketing and Value Creation: https://www.rsm.nl/executive-education/open-programmes/programmes/marketing-and-value-creation/overview/
RSM Discovery is a gateway for business leaders to access research by students and faculty of Rotterdam School of Management, Erasmus University — bridging the gap between academia and practical applications to address the challenges facing business and society today.
Attribution: https://www.rsm.nl/fileadmin/Images_NEW/PDF/RSM_Discovery/Attribution_RSM.pdf
