Uploaded August 2025 | Updated September 2026, 1 week ago

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For Nobuyuki (Nobu) Ashida, President of MISUMI USA, the future of manufacturing isn’t simply about machines, components, or automation – it’s about empowering people to innovate boldly and learn quickly.

With nearly two decades of leadership at one of the industry's premier providers of configurable and fixed components, Mr. Ashida brings a deeply human-centric vision to an increasingly digital and automated world.

Check out @IMTSTV 'The World According To' series: imts.com/world-according-to

Special thanks to: amtonline.org/home