Uploaded March 2026 | Updated September 2026, 2 weeks ago
*Free Guide → Build a Custom Marketing Agent in Perplexity Computer:* clickhubspot.com/fsh
How fast can you build a viable marketing tool with AI?
Kipp and Kieran dive into building a Creator Hub app on air, showing real-time problem-solving, iteration, and what it takes to turn an AI prototype into an MVP tool. Learn more on leveraging AI for creator partnerships, the behind-the-scenes process of live building with Perplexity Computer and Claude Code, and the surprising bugs, breakthroughs, and best practices when using these tools for marketers chasing innovation.
00:00 — The Creator Hub Concept
01:00 — Kieran's Prompting Workflow (Start with Claude Chat First)
03:00 — Writing the Functional Spec Live
05:00 — Voice Mode Struggles (Bugs Are Real)
07:00 — Breaking Down the Prompting Logic
09:00 — Claude's New Inline Building Feature
10:00 — Setting Up for Perplexity Computer
12:00 — One-Shotting the MVP Build
14:00 — Why Prototyping Culture Is Changing Everything
15:00 — First Build Attempt Hits Errors
17:00 — Debugging Live (This Is the Real Process)
19:00 — Company Research & Buyer Persona Auto-Generation
21:00 — Creator Discovery: Finding Relevant Influencers
23:00 — Outreach Email Drafting Built In
25:00 — Side Quest: AI-Generated Winnie the Pooh
26:00 — Personalized Outreach to Chris Walker (Live Demo)
27:00 — Kipp's Version: Campaign-First Creator Hub
28:00 — Why Context Docs Made Kipp's Build Better
29:00 — Wrap Up + Future Episode Teaser
Mentions Ep. 412
Perplexity Computer perplexity.ai/computer/new
Claude Code claude.com/product/claude-code
Manus https://manus.im/
Codex openai.com/codex
Host Links:
📲Kipp Bodnar, twitter.com/kippbodnar
📲Kieran Flanagan, twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
About the Show
Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Hubspot's SVP of Marketing, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
*Free Guide → Build a Custom Marketing Agent in Perplexity Computer:* clickhubspot.com/fsh
How fast can you build a viable marketing tool with AI?
Kipp and Kieran dive into building a Creator Hub app on air, showing real-time problem-solving, iteration, and what it takes to turn an AI prototype into an MVP tool. Learn more on leveraging AI for creator partnerships, the behind-the-scenes process of live building with Perplexity Computer and Claude Code, and the surprising bugs, breakthroughs, and best practices when using these tools for marketers chasing innovation.
00:00 — The Creator Hub Concept
01:00 — Kieran's Prompting Workflow (Start with Claude Chat First)
03:00 — Writing the Functional Spec Live
05:00 — Voice Mode Struggles (Bugs Are Real)
07:00 — Breaking Down the Prompting Logic
09:00 — Claude's New Inline Building Feature
10:00 — Setting Up for Perplexity Computer
12:00 — One-Shotting the MVP Build
14:00 — Why Prototyping Culture Is Changing Everything
15:00 — First Build Attempt Hits Errors
17:00 — Debugging Live (This Is the Real Process)
19:00 — Company Research & Buyer Persona Auto-Generation
21:00 — Creator Discovery: Finding Relevant Influencers
23:00 — Outreach Email Drafting Built In
25:00 — Side Quest: AI-Generated Winnie the Pooh
26:00 — Personalized Outreach to Chris Walker (Live Demo)
27:00 — Kipp's Version: Campaign-First Creator Hub
28:00 — Why Context Docs Made Kipp's Build Better
29:00 — Wrap Up + Future Episode Teaser
Mentions Ep. 412
Perplexity Computer perplexity.ai/computer/new
Claude Code claude.com/product/claude-code
Manus https://manus.im/
Codex openai.com/codex
Host Links:
📲Kipp Bodnar, twitter.com/kippbodnar
📲Kieran Flanagan, twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
About the Show
Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Hubspot's SVP of Marketing, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
