Uploaded January 2026 | Updated September 2026, 2 weeks ago
*Get our playbook to reverse engineer any competitor + 10 market research prompts:* clickhubspot.com/efa
Shownotes
Kipp and Kieran dive into why Manus may be the world’s best marketing analyst—and why most marketers are sleeping on it.
0:00 Introduction - The Best Market Research Agent for Marketers
1:00 Manus AI Acquired by Meta and SimilarWeb Partnership
2:00 What Data Can You Access Through Manus + SimilarWeb
3:00 Traffic Metrics, Geography, Sources and Rankings
4:00 Credit Cost Disclosure - This Uses Real Money
5:00 Building a McKinsey-Level CMO Report with One Prompt
6:00 HubSpot Competitive Intelligence Report Breakdown
7:00 Traffic and Audience Intelligence with Seasonality
8:00 Paid Advertising Intelligence and Ad Copy Analysis
9:00 Turning the Report into a Presentation with NotebookLM
11:00 SEO Blueprint and Topic Clusters Breakdown
13:00 One Shot from Prompt to First Draft
14:00 Estimating Competitor Advertising Budgets
18:00 Peak Months vs Trough Months for Ad Spend
20:00 Competitive Analysis Report - HubSpot vs Salesforce
21:00 Manus Builds a Full Slide Deck Automatically
22:00 90-Day Action Plan Generated by AI
25:00 Manus Designs Three New Homepage Mockups
Ep. 395
Mentions
Manus https://manus.im
Similarweb similarweb.com
NotebookLM https://notebooklm.google
Salesforce salesforce.com
Coinbase coinbase.com
Host Links:
📲Kipp Bodnar, twitter.com/kippbodnar
📲Kieran Flanagan, twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
About the Show
Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Hubspot's SVP of Marketing, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
*Get our playbook to reverse engineer any competitor + 10 market research prompts:* clickhubspot.com/efa
Shownotes
Kipp and Kieran dive into why Manus may be the world’s best marketing analyst—and why most marketers are sleeping on it.
0:00 Introduction - The Best Market Research Agent for Marketers
1:00 Manus AI Acquired by Meta and SimilarWeb Partnership
2:00 What Data Can You Access Through Manus + SimilarWeb
3:00 Traffic Metrics, Geography, Sources and Rankings
4:00 Credit Cost Disclosure - This Uses Real Money
5:00 Building a McKinsey-Level CMO Report with One Prompt
6:00 HubSpot Competitive Intelligence Report Breakdown
7:00 Traffic and Audience Intelligence with Seasonality
8:00 Paid Advertising Intelligence and Ad Copy Analysis
9:00 Turning the Report into a Presentation with NotebookLM
11:00 SEO Blueprint and Topic Clusters Breakdown
13:00 One Shot from Prompt to First Draft
14:00 Estimating Competitor Advertising Budgets
18:00 Peak Months vs Trough Months for Ad Spend
20:00 Competitive Analysis Report - HubSpot vs Salesforce
21:00 Manus Builds a Full Slide Deck Automatically
22:00 90-Day Action Plan Generated by AI
25:00 Manus Designs Three New Homepage Mockups
Ep. 395
Mentions
Manus https://manus.im
Similarweb similarweb.com
NotebookLM https://notebooklm.google
Salesforce salesforce.com
Coinbase coinbase.com
Host Links:
📲Kipp Bodnar, twitter.com/kippbodnar
📲Kieran Flanagan, twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
About the Show
Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Hubspot's SVP of Marketing, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
