Uploaded April 2025 | Updated September 2026, 2 weeks ago
MASSIVE news: Recently I notified @IBM that I would be exposing their woke DEI policies. In response they engaged with me and decided to make some MASSIVE changes.
I can now exclusively tell you what’s changing:
• IBM NO LONGER has a DEI department
• IBM WILL NOT participate in @HRC’s woke CEI social credit scoring system going forward
• IBM will NO LONGER use the term Latinx
• IBM have ELIMINATED their Diversity Council
• IBM has ENDED their DEI "Be Equal" Podcast
• IBM will NO LONGER endorse the so called "Equality Act" which would have legalized men who say they’re trans playing in girl’s sports and entering women’s spaces
• IBM has ENDED their "I’m In Allyship" campaign
• IBM’s supplier strategy has shifted from a focus on diverse suppliers to a focus on ALL small businesses and veteran owned businesses
• IBM WILL NOT have a corporate policy encouraging preferred pronoun usage
• IBM training WILL NOT include Allyship training
• IBM will hire the best candidates regardless of race
• Diversity goals are NO LONGER part of the executive compensation plan at IBM
IBM has around 293,000 employees and a market cap of around $250 BILLION dollars. Those employees will now have a better workplace because of the changes we inspired.
We’ve now changed policy at companies worth well over $5 Trillion dollars and MILLIONS of employees now have better work environments as a result of our reports.
We’de winning and one by one we WILL bring sanity back to corporate America.
If you love what we’re doing, subscribe to my X page for $5 a month to help fund our growing team!
You can also support our work by sending any amount once at this link: buy.stripe.com/8wM8xC7Qs5uXcSc3cc
If you want to expose your woke workplace, send tips at robbystarbuck.com/dei
Companies can see that America wants sanity back. The era of wokeness is dying right in front of our eyes. The landscape of corporate America is quickly shifting to sanity and neutrality. We are the trend, not the anomaly.
So far you’ve helped me change corporate policy at Tractor Supply, John Deere, Harley Davidson, Polaris, Indian Motorcycle, Lowe’s, Ford, Coors, Stanley Black & Decker, Jack Daniels, DeWalt tools, Craftsman, Caterpillar, Boeing, Toyota, Walmart, McDonald’s, META, Target, Accenture, Pepsi, Gatorade, Rockstar Energy, AT&T, Corona Beer, Modelo Beer, Pacifico Beer and now IBM!
We’re a force to be reckoned with and we won’t stop until wokeness is extinct. Share this to make sure everyone knows this is happening and let’s keep this movement growing!
MASSIVE news: Recently I notified @IBM that I would be exposing their woke DEI policies. In response they engaged with me and decided to make some MASSIVE changes.
I can now exclusively tell you what’s changing:
• IBM NO LONGER has a DEI department
• IBM WILL NOT participate in @HRC’s woke CEI social credit scoring system going forward
• IBM will NO LONGER use the term Latinx
• IBM have ELIMINATED their Diversity Council
• IBM has ENDED their DEI "Be Equal" Podcast
• IBM will NO LONGER endorse the so called "Equality Act" which would have legalized men who say they’re trans playing in girl’s sports and entering women’s spaces
• IBM has ENDED their "I’m In Allyship" campaign
• IBM’s supplier strategy has shifted from a focus on diverse suppliers to a focus on ALL small businesses and veteran owned businesses
• IBM WILL NOT have a corporate policy encouraging preferred pronoun usage
• IBM training WILL NOT include Allyship training
• IBM will hire the best candidates regardless of race
• Diversity goals are NO LONGER part of the executive compensation plan at IBM
IBM has around 293,000 employees and a market cap of around $250 BILLION dollars. Those employees will now have a better workplace because of the changes we inspired.
We’ve now changed policy at companies worth well over $5 Trillion dollars and MILLIONS of employees now have better work environments as a result of our reports.
We’de winning and one by one we WILL bring sanity back to corporate America.
If you love what we’re doing, subscribe to my X page for $5 a month to help fund our growing team!
You can also support our work by sending any amount once at this link: buy.stripe.com/8wM8xC7Qs5uXcSc3cc
If you want to expose your woke workplace, send tips at robbystarbuck.com/dei
Companies can see that America wants sanity back. The era of wokeness is dying right in front of our eyes. The landscape of corporate America is quickly shifting to sanity and neutrality. We are the trend, not the anomaly.
So far you’ve helped me change corporate policy at Tractor Supply, John Deere, Harley Davidson, Polaris, Indian Motorcycle, Lowe’s, Ford, Coors, Stanley Black & Decker, Jack Daniels, DeWalt tools, Craftsman, Caterpillar, Boeing, Toyota, Walmart, McDonald’s, META, Target, Accenture, Pepsi, Gatorade, Rockstar Energy, AT&T, Corona Beer, Modelo Beer, Pacifico Beer and now IBM!
We’re a force to be reckoned with and we won’t stop until wokeness is extinct. Share this to make sure everyone knows this is happening and let’s keep this movement growing!
