Uploaded January 2025 | Updated September 2026, 2 weeks ago
BIG news: @McDonalds is ending a number of woke DEI policies today. Now let me tell you what’s changing and how it happened.
3 days ago I told McDonald’s that I’d be doing a story on woke policies there. Today they’ve announced the following changes:
• Hiring: They will END their diversity "goals" for how many of each race they hire. Many (myself included) have referred to these types of "goals" as quotas because these "goals" often operate as quotas that discriminate against white job applicants.
• They’ll no longer participate in the HRC’s woke Corporate Equality Index scoring system that forces the trans agenda into the workplace in exchange for a perfect score. They also won’t participate in other 3rd party surveys.
• Supplier diversity: They’re ENDING the DEI pledge for their supply chain. That means no diversity quotas or "goals" will exist for how they choose or prioritize suppliers. Focus will now be on merit.
• Their diversity team will be "evolving" this year into simply an "inclusion" team. I explain in the video how I feel about this.
As our first corporate flip of 2025 I just want to say, HAPPY NEW YEAR!
We’ve now changed policy at companies worth well over $2.3 Trillion dollars, with many millions of employees who have better workplace environments as a result.
Our campaigns are so effective that we’re getting the biggest companies on earth to change their policies without me even posting a story exposing their woke policies first. Companies can see that America wants sanity back. The era of wokeness is dying right in front of our eyes. The landscape of corporate America is quickly shifting to sanity and neutrality. We are the trend, not the anomaly anymore.
We’re winning and one by one we WILL bring sanity back to corporate America.
If you love what we’re doing, subscribe to my X page for $5 a month to help fund our growing team! You can also support us by sending any amount once at this link: buy.stripe.com/8wM8xC7Qs5uXcSc3cc
If you want to expose your woke workplace, send tips at robbystarbuck.com/dei
So far you’ve helped me change corporate policy at Walmart, Tractor Supply, John Deere, Harley Davidson, Polaris, Indian Motorcycle, Lowe’s, Ford, Coors, Stanley Black & Decker, Jack Daniels, DeWalt tools, Craftsman, Caterpillar, Boeing, Toyota, Nissan and now MCDONALD’S!
We’re a force to be reckoned with and we won’t stop until wokeness is extinct.
Like, subscribe and share to make sure everyone knows this is happening so that we keep this movement growing. Also, feel free to download this video and spread on all platforms!
BIG news: @McDonalds is ending a number of woke DEI policies today. Now let me tell you what’s changing and how it happened.
3 days ago I told McDonald’s that I’d be doing a story on woke policies there. Today they’ve announced the following changes:
• Hiring: They will END their diversity "goals" for how many of each race they hire. Many (myself included) have referred to these types of "goals" as quotas because these "goals" often operate as quotas that discriminate against white job applicants.
• They’ll no longer participate in the HRC’s woke Corporate Equality Index scoring system that forces the trans agenda into the workplace in exchange for a perfect score. They also won’t participate in other 3rd party surveys.
• Supplier diversity: They’re ENDING the DEI pledge for their supply chain. That means no diversity quotas or "goals" will exist for how they choose or prioritize suppliers. Focus will now be on merit.
• Their diversity team will be "evolving" this year into simply an "inclusion" team. I explain in the video how I feel about this.
As our first corporate flip of 2025 I just want to say, HAPPY NEW YEAR!
We’ve now changed policy at companies worth well over $2.3 Trillion dollars, with many millions of employees who have better workplace environments as a result.
Our campaigns are so effective that we’re getting the biggest companies on earth to change their policies without me even posting a story exposing their woke policies first. Companies can see that America wants sanity back. The era of wokeness is dying right in front of our eyes. The landscape of corporate America is quickly shifting to sanity and neutrality. We are the trend, not the anomaly anymore.
We’re winning and one by one we WILL bring sanity back to corporate America.
If you love what we’re doing, subscribe to my X page for $5 a month to help fund our growing team! You can also support us by sending any amount once at this link: buy.stripe.com/8wM8xC7Qs5uXcSc3cc
If you want to expose your woke workplace, send tips at robbystarbuck.com/dei
So far you’ve helped me change corporate policy at Walmart, Tractor Supply, John Deere, Harley Davidson, Polaris, Indian Motorcycle, Lowe’s, Ford, Coors, Stanley Black & Decker, Jack Daniels, DeWalt tools, Craftsman, Caterpillar, Boeing, Toyota, Nissan and now MCDONALD’S!
We’re a force to be reckoned with and we won’t stop until wokeness is extinct.
Like, subscribe and share to make sure everyone knows this is happening so that we keep this movement growing. Also, feel free to download this video and spread on all platforms!
