Uploaded August 2018 | Updated September 2026, 3 weeks ago
Hyundai India has released its second film to celebrate its 20th year in the country.
Conceptualised by Innocean Worldwide, this film takes a trip down memory lane of an army major. It opens at the induction ceremony, where the newly admitted officers ask the major about his first posting. The major tells them it was at Kargil and then narrates the story of how a man helped him get there on time after the engine of his train broke down.
The story is about a man who gave up his own job interview and drove the army officer to Kargil because he believed that his duty was to make sure that he serves those who serve the country.
Arjun Modayil, executive director, Innocean Worldwide India, said, “The film is actually a testament of Hyundai’s spirit of serving its consumers, partnering them, enabling them in their life’s journey. With this film, we are definitely keeping the emotional momentum going for brand Hyundai. With the ‘Duty’ film we are definitely touching a newer set of emotions of patriotic pride for the selflessly serving men in the uniform.”
Hyundai India has released its second film to celebrate its 20th year in the country.
Conceptualised by Innocean Worldwide, this film takes a trip down memory lane of an army major. It opens at the induction ceremony, where the newly admitted officers ask the major about his first posting. The major tells them it was at Kargil and then narrates the story of how a man helped him get there on time after the engine of his train broke down.
The story is about a man who gave up his own job interview and drove the army officer to Kargil because he believed that his duty was to make sure that he serves those who serve the country.
Arjun Modayil, executive director, Innocean Worldwide India, said, “The film is actually a testament of Hyundai’s spirit of serving its consumers, partnering them, enabling them in their life’s journey. With this film, we are definitely keeping the emotional momentum going for brand Hyundai. With the ‘Duty’ film we are definitely touching a newer set of emotions of patriotic pride for the selflessly serving men in the uniform.”
