Uploaded March 2016 | Updated September 2026, 2 weeks ago
Imagine you are shown an electronic product. You are perfectly happy to pay $ 100 for it. Now imagine this product comes with an additional feature – at no extra cost. Surely that should not be a problem? Surely that should add to the value of the product? Amazingly, this is not always the case.
The answer is to be found in something called ‘Cognitive Fluency’. If it is easy for me to understand the function of the original product, my brain is happy. If the addition of the extra feature somehow confuses me, I may well decide not to buy it at all! Amazing!
[NB: I do not own the copyright to this video clip. I have uploaded it here for educational purposes].
+elt, +tesl, +tefl, +tesol, +psychology, +insights, +experience, +evolved preferences, +system 1, +system 2, +choices, +choice architecture, +design,
Imagine you are shown an electronic product. You are perfectly happy to pay $ 100 for it. Now imagine this product comes with an additional feature – at no extra cost. Surely that should not be a problem? Surely that should add to the value of the product? Amazingly, this is not always the case.
The answer is to be found in something called ‘Cognitive Fluency’. If it is easy for me to understand the function of the original product, my brain is happy. If the addition of the extra feature somehow confuses me, I may well decide not to buy it at all! Amazing!
[NB: I do not own the copyright to this video clip. I have uploaded it here for educational purposes].
Imagine you are shown an electronic product. You are perfectly happy to pay $ 100 for it. Now imagine this product comes with an additional feature – at no extra cost. Surely that should not be a problem? Surely that should add to the value of the product? Amazingly, this is not always the case.
The answer is to be found in something called ‘Cognitive Fluency’. If it is easy for me to understand the function of the original product, my brain is happy. If the addition of the extra feature somehow confuses me, I may well decide not to buy it at all! Amazing!
[NB: I do not own the copyright to this video clip. I have uploaded it here for educational purposes].
+elt, +tesl, +tefl, +tesol, +psychology, +insights, +experience, +evolved preferences, +system 1, +system 2, +choices, +choice architecture, +design,
Imagine you are shown an electronic product. You are perfectly happy to pay $ 100 for it. Now imagine this product comes with an additional feature – at no extra cost. Surely that should not be a problem? Surely that should add to the value of the product? Amazingly, this is not always the case.
The answer is to be found in something called ‘Cognitive Fluency’. If it is easy for me to understand the function of the original product, my brain is happy. If the addition of the extra feature somehow confuses me, I may well decide not to buy it at all! Amazing!
[NB: I do not own the copyright to this video clip. I have uploaded it here for educational purposes].
![Ads for ELT - Hands Only CPR 2 [Mini Vinnie]](https://i.ytimg.com/vi/YL7EcrofSGI/mqdefault.jpg "Ads for ELT - Hands Only CPR 2 [Mini Vinnie]
[To get a free worksheet (+KEY, +Script) just click here: https://drive.google.com/file/d/0ByC3QwWZuGXddlIyRVRBaHlmMFk/view?usp=sharing ]
Can a brilliant idea get even better? Indeed it can! Following the amazing Vinnie Jones ad (see ‘Ads for ELT - Hands Only CPR 1’) here is the fantastic sequel – CPR for kids! Tough boy ‘Mini-Vinnie’ shows us that there are times in life when it pays to be tough… :-) Amazing!! The perfect sequel to a lesson on Health / First aid etc. […which you naturally start with the first ad! :-) ]
Level: C1 – C2. Topic: Health / First Aid / Emergencies
[NB: I do not own the copyright to this video clip. I have uploaded it here for educational purposes].
SCRIPT
MINI VINNIE: There are times in life when being tough comes in handy. Say some numpty (?) collapses in front of you and your mum or dad ain’t around. What do you do? We need a volunteer that ain’t breathing.
Here’s one I made earlier. First off, check you’re not in any danger. Then check him over. If he ain’t breathing or he’s making noises like this. (SOUND: serious weezing) then he’s having a cardiac arrest. Shout for help (ALL: ‘Help!!’). Then call 999 – ‘Hello’. Don’t panic! The geezer at the end of the phone will tell you what to do. And no kissing. You don’t even kiss your nan on the lips. Lock your fingers, knuckles up and push hard and fast here – on the sovereign to the tune of ‘Staying Alive’.
Push down five or six centimetres. That’s about two inches – whatever they are… Push hard and fast! Go on. Better a cracked rib than him kicking the bucket. Do this until help arrives.
VINNIE: That’s my boy.
MINI VINNIE: Remember: Shout for help, call 999, push hard and fast to ‘Staying Alive’.
VINNIE: Hands-only CPR. It ain’t as hard as it looks. This is for training purposes only – so don’t try it on your mates!
MINI VINNIE: Alright muppets?")
![Ads for ELT - Apple Watch [Spoof]](https://i.ytimg.com/vi/YhXj-HLDhj8/mqdefault.jpg "Ads for ELT - Apple Watch [Spoof]
[To get a free worksheet (+KEY, +Script) just click here: https://drive.google.com/file/d/0ByC3QwWZuGXdOEFDQUc3S21NVHc/view?usp=sharing ]
Fantastic! Comedian Jack Douglas makes fun of all the hype surrounding each and every new Apple product. In addition, he also points out a number of things about this new gadget which the manufacturers never take the trouble to tell us. One could start a lesson with an authentic Apple Watch ad, have a debate about its usefulness and then round everything off with this short clip. The perfect ‘dessert’ to a lesson on Technology.
Level: B2 – C1 Topics: Technology / Shopping / Advertising / Consumerism / Gadgets
[NB: I do not own the copyright to this video clip. I have uploaded it here for educational purposes].
SCRIPT
The ipod. The iphone. The ipad. And now – the iwatch… AppleWatch! The Apple… Watch. (Damn,I’m never going to get used to that…)
The AppleWatch stands for a ‘Pleasantly Plump Little Electronic Watch – Android’s Terrible Come Here’. It does so many cool little thingies… You can share your heartbeat…for some reason… You can try looking at pictures on an 1-inch screen… You can buy… 5 in a row and watch them dance. You can thumb something down – or up. You can even set the date – just like a regular watch. Oh! It’s got maps on it! Kinda like… the phone you already have… Can it tell time? Yes! Do you have to charge it every night? Yes! – Just like a regular watch.
Sending a mogsie has never been more complicated. You can draw and send pictures to your… to your friends; we don’t know how to turn off dick-pics though I mean that’s – it’s gonna happen. That’ll be a feature that’ll come in the iWatch 2 – Apple… AppleWatch 2 (I’m never going to be able to say that…)
Now you can watch YouTube videos right on your watch! (‘Hey, man, can you like move?’ – ‘Shut up, man!’) It also comes with ApplePay, so you can use your watch like a credit card. And trust us: Apple will keep your banking information very secure – just as all those nude pics…
Now, a lot of people think that AppleWatch requires an iPhone… and they’re right! If you have an iPhone 4S or lower, it won’t work. If you have an Android phone, get the …. out! If you have a Windows phone …. Just kidding…
The AppleWatch also comes with a brand-new U2 album. We’re sorry…
You are going to spend hours trying to figure out how to work that crowny, dially thingy… because let me tell you – that screen is tiny – teeny tiny! I mean, if you’re over the age of 50, I don’t know what to tell you…
It’s the new Apple iWatch – App… AppleWatch. You didn’t really ask for it, so here you go.")
