Uploaded October 2015 | Updated September 2026, 2 weeks ago

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Q: How do you get kids to eat vegetables? A: You ‘sell’ them the product like it was junk food of course! What is junk food like? i) it comes in plastic bags; ii) it comes out of vending machines; iii) it often features in video games; iv) it is often advertised through extravagant commercials which are carefully designed to appeal to the target group without saying anything about the product.
This amazing campaign has used all these elements to get kids to look at baby carrots in a different light – from ‘boring’ to ‘cool’! Could there be a lesson for us in the success of this campaign? :-)
[PS: What really cracks me up is the way the advertisers deliberately make fun of all the ridiculous advertising tricks they normally use (1:12 – 1:50) – amazing!! :-) ]

[NB: I do not own the copyright to this video clip. I have uploaded it here for educational purposes].