Uploaded June 2026 | Updated September 2026, 3 days ago

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What does it take to build the next generation of Friend?

In this video, we take you through the testing and validation process behind the new Friend. Cut and abrasion resistance, active load testing and many more, every component is rigorously evaluated to ensure the performance, reliability, and confidence climbers expect.

Developed through extensive laboratory testing and real-world feedback, the new Friend combines decades of heritage with modern engineering.
Every test. Every measurement. Every detail matters.

Built on heritage.
Engineered for the future.

Learn more at wildcountry.com/new-friends

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