Uploaded December 2025 | Updated September 2026, 2 hours ago

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Curious about how your emails are performing? In this video, we break down how Owl Air tracks and improves email campaigns using SendGrid's powerful analytics tools. Learn to segment audiences, monitor engagement, and optimize your email strategy with simple tracking features.

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Key Topics
📬 Segmenting and targeting email audiences
📊 Tracking opens, clicks, and engagement
🔗 Using SendGrid's event webhooks
🛠️ Email activity reports and subscription tracking

Chapters:
0:00 Intro
0:03 Organizing and segmenting email lists
0:28 The power of personalized emails
0:37 Are our email campaigns working?
0:49 Tracking opens and clicks with SendGrid
1:12 Using pixel and subscription tracking
1:28 Email activity reports
1:39 Getting data with event webhooks
2:10 Optimizing your email campaigns