Uploaded January 2025 | Updated September 2026, 2 weeks ago
Welcome to this episode of the Climate Confident podcast, where I’m joined by Ollie Burch, a communications strategist and co-founder of Among Equals. Together, we tackle a crucial question: why do so many climate communication efforts fall short, and what can we do to fix them?
In this thought-provoking conversation, Ollie delves into the psychology behind climate messaging, highlighting the common pitfalls of preaching to the choir and alienating key audiences. We discuss how to make climate action feel personal and relevant to people’s everyday lives—whether it’s through framing climate solutions in patriotic terms, addressing psychological distance, or linking action to tangible impacts like the cost of coffee, beer, or local wildlife.
Some of the key takeaways include:
👉 How to craft climate messages that resonate across political and cultural divides.
👉 The power of social norms in driving behavioural change.
👉 Why anxiety-inducing messaging might be doing more harm than good.
👉 Practical examples of making climate action feel urgent and actionable.
Whether you’re a climate communicator, policymaker, or just someone passionate about sustainability, this episode is packed with actionable insights to help you drive meaningful change.
👉 Don’t forget to like, share, and subscribe for more conversations on building a sustainable future!
📌 Listen to the podcast on your favourite platform: climateconfidentpodcast.com
📌 Follow me on LinkedIn for more updates: linkedin.com/in/tomraftery
Let me know what you think in the comments—how can we make climate action more engaging and effective?
#ClimateChange #Sustainability #ClimateAction #BehaviouralScience #ClimateCommunication #SustainabilityStrategy #ClimateSolutions #ClimateStorytelling
Welcome to this episode of the Climate Confident podcast, where I’m joined by Ollie Burch, a communications strategist and co-founder of Among Equals. Together, we tackle a crucial question: why do so many climate communication efforts fall short, and what can we do to fix them?
In this thought-provoking conversation, Ollie delves into the psychology behind climate messaging, highlighting the common pitfalls of preaching to the choir and alienating key audiences. We discuss how to make climate action feel personal and relevant to people’s everyday lives—whether it’s through framing climate solutions in patriotic terms, addressing psychological distance, or linking action to tangible impacts like the cost of coffee, beer, or local wildlife.
Some of the key takeaways include:
👉 How to craft climate messages that resonate across political and cultural divides.
👉 The power of social norms in driving behavioural change.
👉 Why anxiety-inducing messaging might be doing more harm than good.
👉 Practical examples of making climate action feel urgent and actionable.
Whether you’re a climate communicator, policymaker, or just someone passionate about sustainability, this episode is packed with actionable insights to help you drive meaningful change.
👉 Don’t forget to like, share, and subscribe for more conversations on building a sustainable future!
📌 Listen to the podcast on your favourite platform: climateconfidentpodcast.com
📌 Follow me on LinkedIn for more updates: linkedin.com/in/tomraftery
Let me know what you think in the comments—how can we make climate action more engaging and effective?
#ClimateChange #Sustainability #ClimateAction #BehaviouralScience #ClimateCommunication #SustainabilityStrategy #ClimateSolutions #ClimateStorytelling
