Uploaded September 2023 | Updated September 2026, 2 days ago
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So you have your video, now you just need to know what to do with it. A video that hasn’t been shared effectively is, frankly, a waste of space.
Every effective promotional strategy pivots around one simple question: Who needs to see it? Share your video in the way that most effectively reaches your target audience.
Think about their age - For Boomers and older, use traditional TV ads. If you want to reach Boomers and some Millennials, use Facebook. For Millennials and some Gen Z, use Instagram. If you want to focus on Gen Z, TicTok is the place to be.
Think also about their journey with your organization - do they know you even exist or are they committed followers? If you want to reach fresh faces, you must invest in paid advertising because, by definition, these people don’t follow your page. If you want to garner support among followers, use social media, but also consider an email blast or text campaign.
Finally, research their media consumption habits. Do they tend to be online early in the morning, or at night? Research what other pages they follow - maybe you can get a shoutout. What cover images and text will resonate with them? This will help you refine your sharing strategy.
Think about who needs to see your video, then share your video in the way that most effectively reaches them… and you won’t waste a penny.
Get more mission-driven marketing tips at hundredfoldvideo.com. And let us help you to grow your outreach with video.
Subscribe to our newsletter for more marketing tips! https://rb.gy/mcxft
____
So you have your video, now you just need to know what to do with it. A video that hasn’t been shared effectively is, frankly, a waste of space.
Every effective promotional strategy pivots around one simple question: Who needs to see it? Share your video in the way that most effectively reaches your target audience.
Think about their age - For Boomers and older, use traditional TV ads. If you want to reach Boomers and some Millennials, use Facebook. For Millennials and some Gen Z, use Instagram. If you want to focus on Gen Z, TicTok is the place to be.
Think also about their journey with your organization - do they know you even exist or are they committed followers? If you want to reach fresh faces, you must invest in paid advertising because, by definition, these people don’t follow your page. If you want to garner support among followers, use social media, but also consider an email blast or text campaign.
Finally, research their media consumption habits. Do they tend to be online early in the morning, or at night? Research what other pages they follow - maybe you can get a shoutout. What cover images and text will resonate with them? This will help you refine your sharing strategy.
Think about who needs to see your video, then share your video in the way that most effectively reaches them… and you won’t waste a penny.
Get more mission-driven marketing tips at hundredfoldvideo.com. And let us help you to grow your outreach with video.
