Uploaded April 2019 | Updated September 2026, 3 weeks ago
Nothing held back in this episode! I finally tell you exactly how I priced my illustration work when I started out as an illustrator — and to a certain extent, how I still price my work today.
TIME STAMPS
1:11 - NEWS
2:10 - CHIT CHAT
5:46 - THE QUESTION: How do you set your prices?
6:22 - Two Pricing Scenarios: When the client offers you a set rate vs. When the client asks you for a quote
8:22 - How to Set Your Base Hourly Rate
13:23 - Factoring in Overhead Expenses
14:15 - Advantages of Using a Base Hourly Rate
15:03 - How to Set a Day Rate
15:24 - Example: Pricing a Band Poster (Using Your Base Hourly Rate)
19:33 - Why You Should Never Charge by the Hour
22:00 - Value-Based Pricing and Owning the Copyright
24:50 - What is Buyout?
26:00 - Recommendation: Pricing Guide for Illustrators
27:45 - Your BHR Helps You Determine What Jobs are Worth Taking
SHOW LINKS
Hourly Rate Resources
More complex: creativelive.com/blog/how-to-calculate-freelance-hourly-rate-infographic
Very simple: yourrate.co
On Copyright Ownership
theillustratorsguide.com/copyright-for-illustrators
On Work for Hire Contracts
Biased! thelittlechimpsociety.com/2015/09/illustrator-work-for-hire
Less biased: theinformedillustrator.com/2012/12/to-work-for-hire-or-not.html
Graphic Artists Guild Handbook: Ethical and Pricing Guidelines
graphicartistsguild.org/product/the-graphic-artists-guild-handbook-pricing-ethical-guidelines
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Find me elsewhere:
Skillshare: tomfroese.com/teaching
Instagram: @mrtomfroese
Twitter: @tomfroese
Web: tomfroese.com
Behance: behance.net/tomfroese
#freelance #illustration #freelancerate
Nothing held back in this episode! I finally tell you exactly how I priced my illustration work when I started out as an illustrator — and to a certain extent, how I still price my work today.
TIME STAMPS
1:11 - NEWS
2:10 - CHIT CHAT
5:46 - THE QUESTION: How do you set your prices?
6:22 - Two Pricing Scenarios: When the client offers you a set rate vs. When the client asks you for a quote
8:22 - How to Set Your Base Hourly Rate
13:23 - Factoring in Overhead Expenses
14:15 - Advantages of Using a Base Hourly Rate
15:03 - How to Set a Day Rate
15:24 - Example: Pricing a Band Poster (Using Your Base Hourly Rate)
19:33 - Why You Should Never Charge by the Hour
22:00 - Value-Based Pricing and Owning the Copyright
24:50 - What is Buyout?
26:00 - Recommendation: Pricing Guide for Illustrators
27:45 - Your BHR Helps You Determine What Jobs are Worth Taking
SHOW LINKS
Hourly Rate Resources
More complex: creativelive.com/blog/how-to-calculate-freelance-hourly-rate-infographic
Very simple: yourrate.co
On Copyright Ownership
theillustratorsguide.com/copyright-for-illustrators
On Work for Hire Contracts
Biased! thelittlechimpsociety.com/2015/09/illustrator-work-for-hire
Less biased: theinformedillustrator.com/2012/12/to-work-for-hire-or-not.html
Graphic Artists Guild Handbook: Ethical and Pricing Guidelines
graphicartistsguild.org/product/the-graphic-artists-guild-handbook-pricing-ethical-guidelines
----------------------------------------
Find me elsewhere:
Skillshare: tomfroese.com/teaching
Instagram: @mrtomfroese
Twitter: @tomfroese
Web: tomfroese.com
Behance: behance.net/tomfroese
#freelance #illustration #freelancerate
