Uploaded May 2024 | Updated September 2026, 2 weeks ago

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If you'd like to attend the event in person at the Adorama Event Space in NYC, you can RSVP here: eventbrite.com/e/pricing-the-job-with-photographer-joe-sinnott-an-apa-event-tickets-899323088567?aff=yt

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Joe Sinnott, Former staff photographer at WNET and a faculty member at the School of Visual Arts, conducts a talk on determining the creative fees associated with shooting photography assignments.

What are you being paid to do?
What’s the scope of work?
What additional or value-added services will you provide in producing, executing, and delivering the finished work?

Topics discussed will include:
⚫️ The differences between advertising, editorial, and public relations/promotion assignments.
⚫️ Advertising day rates vs. Fee-for-use.
⚫️ Editorial day rates vs. Space rates.
⚫️ Determining expenses.
⚫️ A brief discussion of the paperwork.
⚫️ The benefit of contracts, estimates, and delivery memos.
⚫️ Negotiating and securing an advance for big jobs.
⚫️ Let Joe teach you how to get it!

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Adorama has partnered with the American Photographic Artists (APA) New York chapter for a series of in-person and live-streamed events featuring esteemed photographers and leading industry experts. Join us for a journey through the world of visual creativity, where expert photographers come together to share creative insights, explore the latest equipment, and inspire one another.

Past Adorama APA Event Livestreams:

youtube.com/watch?v=DnJWJDRurDo
youtube.com/watch?v=Zeq1LOKbibk
youtube.com/watch?v=0q2HHHj3nYo
youtube.com/watch?v=XO5axRlKGos

ny.apanational.org
facebook.com/apanewyork1
instagram.com/apanewyork

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About the Presenter

⚪ Photographer and educator, Joe Sinnott

Former staff photographer at WNET and a faculty member at the School of Visual Arts, Joe’s diverse body of work includes celebrity portraiture, news & public affairs, performance, corporate communications, and events.

instagram.com/crucibleofjoe

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HUGE THANK YOU TO ALL THE BRANDS THAT HELPED PROVIDE GEAR FOR THE EVENT SPACE!

Cameras Nikon
adorama.com/brands/Nikon

Camera Cages Smallrig
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Lights Nanlite
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Grip, Stands, and Supports Avenger + Manfrotto
› adorama.com/brands/Avenger
› adorama.com/brands/Manfrotto

Video Multicam Switcher Blackmagic Design
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Projector BenQ
BenQ HT4550i 4K Ultra HD HDR Smart Home Theater DLP Projector
adorama.com/bqht4550i.html

BenQ MOBIUZ EX2510S 24.5" Full HD 16:9 Monitor
adorama.com/bex2510s.html

Sound Board Zoom
Zoom PodTrak P8 Podcast Recorder
adorama.com/zop8.html

Speakers Mackie
adorama.com/brands/Mackie

Microphones Sennheiser
https://www.adorama.com/brands/Sennhe...

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