Uploaded June 2025 | Updated September 2026, 3 weeks ago
Whether it’s a lesser-known niche sport or a new FAST channel at risk of getting lost in a saturated market with way too many options, getting known and getting seen is an uphill climb for FAST content providers trying to make a splash with sports content, as HRM International Media’s Robert Muzac and Swerve Sports’ Christy Tanner affirm in this clip from Streaming Media Connect 2025, and they suggest some new and sound content and marketing strategies for reaching new viewers and getting them to engage.
Whether it’s a lesser-known niche sport or a new FAST channel at risk of getting lost in a saturated market with way too many options, getting known and getting seen is an uphill climb for FAST content providers trying to make a splash with sports content, as HRM International Media’s Robert Muzac and Swerve Sports’ Christy Tanner affirm in this clip from Streaming Media Connect 2025, and they suggest some new and sound content and marketing strategies for reaching new viewers and getting them to engage.
