Uploaded September 2019 | Updated September 2026, 3 weeks ago
MY PATREON: patreon.com/BrainCraft
And please consider SUBSCRIBING to BrainCraft ow.ly/rt5IE (and ring that bell đź§ )
My Instagram instagram.com/nessyhill | Twitter twitter.com/nessyhill
What's the one thing that can ruin your decision making abilities? It's sunk cost bias, where we are more likely to choose something we’ve invested time or money in, even if it’s not the best decision for our future wealth or happiness. I'm trying to improve my decision making, and I hope these psychology tips will equip you to make better decisions in your life 🤔
Music by Epidemic Sound: epidemicsound.com/creator
REFERENCES 📚
Arkes, Hal & Blumer, Catherine. (1985). “The psychology of sunk cost.” Organizational Behavior and Human Decision Processes. 35. 124-140. 10.1016/0749-5978(85)90049-4.
Ferrer, Rebecca A., Alexander Maclay, Paul M. Litvak, and Jennifer S. Lerner. "Revisiting the Effects of Anger on Risk-Taking: Empirical and Meta-Analytic Evidence for Differences Between Males and Females." Journal of Behavioral Decision Making 30.2 (April 2017): 516-526.
Lerner, J.S., Ye, L., Valdesolo, P., Kassam, K.S. (2015). Emotion and Decision Making
Annual Review of Psychology 66:1, 799-823.
Cryder, C. E., Lerner, J. S., Gross, J. J., & Dahl, R. E. (2008). Misery is not miserly: sad and self-focused individuals spend more. Psychological science, 19(6), 525–530. doi:10.1111/j.1467-9280.2008.02118.x
Leone, M.J., Slezak, D.F., Golombek, D., Sigman, M. (2017). Time to Decide: Diurnal Variations on the Speed and Quality of Human Decisions. Cognition. doi: 10.1016/j.cognition.2016.10.007
Grossmann I., Kross E. Exploring “Solomon’s paradox”: Self-distancing eliminates the self-other asymmetry in wise reasoning about close relations in younger and older adults. Psychol. Sci. 2014;25:1571–1580. doi: 10.1177/0956797614535400.
Hafenbrack AC, Kinias Z, Barsade SG (2014) Debiasing the mind through meditation: Mindfulness and the sunk-cost bias. Psychological Science, 25, 369–376. 10.1177/0956797613503853
MY PATREON: patreon.com/BrainCraft
And please consider SUBSCRIBING to BrainCraft ow.ly/rt5IE (and ring that bell đź§ )
My Instagram instagram.com/nessyhill | Twitter twitter.com/nessyhill
What's the one thing that can ruin your decision making abilities? It's sunk cost bias, where we are more likely to choose something we’ve invested time or money in, even if it’s not the best decision for our future wealth or happiness. I'm trying to improve my decision making, and I hope these psychology tips will equip you to make better decisions in your life 🤔
Music by Epidemic Sound: epidemicsound.com/creator
REFERENCES 📚
Arkes, Hal & Blumer, Catherine. (1985). “The psychology of sunk cost.” Organizational Behavior and Human Decision Processes. 35. 124-140. 10.1016/0749-5978(85)90049-4.
Ferrer, Rebecca A., Alexander Maclay, Paul M. Litvak, and Jennifer S. Lerner. "Revisiting the Effects of Anger on Risk-Taking: Empirical and Meta-Analytic Evidence for Differences Between Males and Females." Journal of Behavioral Decision Making 30.2 (April 2017): 516-526.
Lerner, J.S., Ye, L., Valdesolo, P., Kassam, K.S. (2015). Emotion and Decision Making
Annual Review of Psychology 66:1, 799-823.
Cryder, C. E., Lerner, J. S., Gross, J. J., & Dahl, R. E. (2008). Misery is not miserly: sad and self-focused individuals spend more. Psychological science, 19(6), 525–530. doi:10.1111/j.1467-9280.2008.02118.x
Leone, M.J., Slezak, D.F., Golombek, D., Sigman, M. (2017). Time to Decide: Diurnal Variations on the Speed and Quality of Human Decisions. Cognition. doi: 10.1016/j.cognition.2016.10.007
Grossmann I., Kross E. Exploring “Solomon’s paradox”: Self-distancing eliminates the self-other asymmetry in wise reasoning about close relations in younger and older adults. Psychol. Sci. 2014;25:1571–1580. doi: 10.1177/0956797614535400.
Hafenbrack AC, Kinias Z, Barsade SG (2014) Debiasing the mind through meditation: Mindfulness and the sunk-cost bias. Psychological Science, 25, 369–376. 10.1177/0956797613503853




![Fact-checking My First Video… Here’s How I Was Wrong
Seven years ago, I uploaded my first YouTube video to BrainCraft. I had it fact-checked, and sat down to watch it for the first time since 2013.
MY PATREON: https://www.patreon.com/BrainCraft
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MY FIRST VIDEO đź‘€
Is Google Killing Your Memory? https://youtu.be/qoFMGLTjUTM
The Google Effect is the tendency to forget info we can easily find online, like “digital amnesia.” But how strong is this effect, really?
Fact-checking by Hannah Thomasy
Edited by Dominique Taylor
REFERENCES 📚 (from the original video)
The fMRI images are from this study-How Google is reshaping your brain: http://youtu.be/2jk2scOd2ps
The scientific paper [$]: http://www.ajgponline.org/article/S1064-7481(12)60731-3/
I was also inspired by this study-How memory works differently in the age of Google: http://youtu.be/ihgXRWaIlVE
The scientific paper [$]: http://www.sciencemag.org/content/333/6043/776
MUSIC 🎵 (in the original video)
Bass Walker - Film Noir by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/by/4.0/
Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1200071
Artist: http://incompetech.com/ Fact-checking My First Video… Here’s How I Was Wrong](https://i.ytimg.com/vi/Pw_idGYehFU/mqdefault.jpg)





