Uploaded March 2026 | Updated September 2026, 2 weeks ago
Active ETFs are becoming more popular with investors, but before buying one, it’s important to understand how they work and what to look for.
In this video, we walk through five key things to consider before investing in an active ETF, including the fund’s objective, level of risk, fees, the provider’s track record and how the ETF fits into your wider portfolio.
Unlike passive ETFs that track an index, active ETFs rely on fund managers to select investments and try to outperform the market. That can offer opportunities, but it also means investors should take a closer look before adding one to their portfolio.
In this video you'll learn:
• What active ETFs are and how they work
• The key questions to ask before investing in one
• How to evaluate an ETF’s investment strategy
• Why fees and fund manager track records matter
• How active ETFs fit into a diversified portfolio
Taking a few minutes to review these factors can help you make more informed investment decisions and avoid surprises later.
00:00 How Active ETFs Work
00:14 What's the strategy?
00:32 What are the risks?
00:50 How much does it cost?
01:05 Who manages it?
01:24 How does it fit in your portfolio?
👉 Explore JPM ETFs on InvestEngine: bit.ly/4bbT8cy
👉 Learn more about ETF investing on our blog: bit.ly/4baJDdK
📱 Download the IOS app: apple.co/3N7i7pe
📱 Download the Android app: bit.ly/4aRrBy8
Don't miss out on our regular finance education videos – hit the subscribe button to stay informed and empowered on your investment path.
Want to talk about it? Join the InvestEngine Community: bit.ly/4aVebRO
Follow us on social media:
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Capital at risk. This content is issued by InvestEngine, in paid partnership with JP Morgan.The value of your portfolio with InvestEngine can go down as well as up, and you may get back less than you invest. ETF costs also apply. This video is for information only and is not financial advice. Tax treatment depends on individual circumstances and may change. Past performance is not a reliable indicator of future results.
Active ETFs are becoming more popular with investors, but before buying one, it’s important to understand how they work and what to look for.
In this video, we walk through five key things to consider before investing in an active ETF, including the fund’s objective, level of risk, fees, the provider’s track record and how the ETF fits into your wider portfolio.
Unlike passive ETFs that track an index, active ETFs rely on fund managers to select investments and try to outperform the market. That can offer opportunities, but it also means investors should take a closer look before adding one to their portfolio.
In this video you'll learn:
• What active ETFs are and how they work
• The key questions to ask before investing in one
• How to evaluate an ETF’s investment strategy
• Why fees and fund manager track records matter
• How active ETFs fit into a diversified portfolio
Taking a few minutes to review these factors can help you make more informed investment decisions and avoid surprises later.
00:00 How Active ETFs Work
00:14 What's the strategy?
00:32 What are the risks?
00:50 How much does it cost?
01:05 Who manages it?
01:24 How does it fit in your portfolio?
👉 Explore JPM ETFs on InvestEngine: bit.ly/4bbT8cy
👉 Learn more about ETF investing on our blog: bit.ly/4baJDdK
📱 Download the IOS app: apple.co/3N7i7pe
📱 Download the Android app: bit.ly/4aRrBy8
Don't miss out on our regular finance education videos – hit the subscribe button to stay informed and empowered on your investment path.
Want to talk about it? Join the InvestEngine Community: bit.ly/4aVebRO
Follow us on social media:
Instagram: bit.ly/4aRrBOE
TikTok: bit.ly/3PjSwtU
LinkedIn: bit.ly/4re7gru
Reddit: bit.ly/4lgINAP
Capital at risk. This content is issued by InvestEngine, in paid partnership with JP Morgan.The value of your portfolio with InvestEngine can go down as well as up, and you may get back less than you invest. ETF costs also apply. This video is for information only and is not financial advice. Tax treatment depends on individual circumstances and may change. Past performance is not a reliable indicator of future results.
