Uploaded January 2025 | Updated September 2026, 1 week ago
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Are you underestimating the power you hold as a creative?
In this Adobe MAX session 1 highlight, Chris shows why creatives have more power than they realize, and how understanding this transforms your entire business approach.
This is just a glimpse of the insights from this Adobe MAX session, where Chris reveals game-changing strategies to elevate your creative business.
Thank you, @Adobe for having us.
adobe.com/max.html
Watch the full talk here: youtu.be/PycYFCnf80Q
What You'll Learn:
💰 Why clients need your skills more than you need their money
🎯 How to shift from order-taker to valued expert
💼 The relationship between risk and profit in creative work
🔑 Why generalists struggle and specialists thrive
⚡️ How to set boundaries that command respect
✏️ In This Episode:
00:00 Intro
01:17 Radical Responsibility
02:38 Friendship vs. Business
03:54 The Creator's Value
05:49 The Mind Reset Technique
08:17 Simple Communication
09:52 Build a Strong Foundation
11:09 Generalists vs. Specialists
13:22 Risk & Reward
15:34 Outro
Perfect for creative professionals tired of being undervalued and ready to transform their client relationships. Learn why you have more leverage than you think - and how to use it.
#pricingstrategy #clientrelationships #valuebasedpricing #businessstrategy #creativeentrepreneur #adobemax
🔗 Connect with Chris:
Instagram: instagram.com/thechrisdo
LinkedIn: linkedin.com/in/thechrisdo
Website: thefutur.com
X: https://x.com/theChrisDo
🔎 Get access to resources for FREE here: thefutur.com/learn
🚀 Futur Accelerator
The step-by-step blueprint and coaching program designed to get your creative business off the ground:
thefutur.com/accelerator
🥇 Futur Pro
The professional creative community designed to grow your personal brand, your business, and your network:
thefutur.com/pro
✍️ Other Courses, Templates, and Tools:
thefutur.com/shop
🎙 The Futur Podcast:
thefutur.com/podcast
Recommended books, tools, music, resources, typefaces & more:
thefutur.com/recommendations
Music by Epidemic Sound:
share.epidemicsound.com/thefutur
Shorts Playlist:
youtube.com/@thefutur/shorts
We love getting your letters. Send them here:
The Futur c/o Chris Do
556 S. Fair Oaks Ave. #34
Pasadena CA 91105
*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
--
Host: Chris Do (Bald Asian Guy Talks About Business)
Cinematographers/Editors: @RodrigoTasca
creative business tips, pricing strategy, client relationships, freelance pricing, value based pricing, business mindset, creative entrepreneur, creative pricing guide, business risk strategy, adobe max session, charging higher rates, creative value, client communication, price negotiation, creative business coach, business fundamentals, creative business mindset, client management, creative business growth, creative business strategy, value proposition, pricing psychology, creative mindset shift, business relationships, creative leadership, client strategy, pricing framework, Adobe Max
🔥 Join this channel to get access to perks:
youtube.com/channel/UC-b3c7kxa5vU-bnmaROgvog/join
Are you underestimating the power you hold as a creative?
In this Adobe MAX session 1 highlight, Chris shows why creatives have more power than they realize, and how understanding this transforms your entire business approach.
This is just a glimpse of the insights from this Adobe MAX session, where Chris reveals game-changing strategies to elevate your creative business.
Thank you, @Adobe for having us.
adobe.com/max.html
Watch the full talk here: youtu.be/PycYFCnf80Q
What You'll Learn:
💰 Why clients need your skills more than you need their money
🎯 How to shift from order-taker to valued expert
💼 The relationship between risk and profit in creative work
🔑 Why generalists struggle and specialists thrive
⚡️ How to set boundaries that command respect
✏️ In This Episode:
00:00 Intro
01:17 Radical Responsibility
02:38 Friendship vs. Business
03:54 The Creator's Value
05:49 The Mind Reset Technique
08:17 Simple Communication
09:52 Build a Strong Foundation
11:09 Generalists vs. Specialists
13:22 Risk & Reward
15:34 Outro
Perfect for creative professionals tired of being undervalued and ready to transform their client relationships. Learn why you have more leverage than you think - and how to use it.
#pricingstrategy #clientrelationships #valuebasedpricing #businessstrategy #creativeentrepreneur #adobemax
🔗 Connect with Chris:
Instagram: instagram.com/thechrisdo
LinkedIn: linkedin.com/in/thechrisdo
Website: thefutur.com
X: https://x.com/theChrisDo
🔎 Get access to resources for FREE here: thefutur.com/learn
🚀 Futur Accelerator
The step-by-step blueprint and coaching program designed to get your creative business off the ground:
thefutur.com/accelerator
🥇 Futur Pro
The professional creative community designed to grow your personal brand, your business, and your network:
thefutur.com/pro
✍️ Other Courses, Templates, and Tools:
thefutur.com/shop
🎙 The Futur Podcast:
thefutur.com/podcast
Recommended books, tools, music, resources, typefaces & more:
thefutur.com/recommendations
Music by Epidemic Sound:
share.epidemicsound.com/thefutur
Shorts Playlist:
youtube.com/@thefutur/shorts
We love getting your letters. Send them here:
The Futur c/o Chris Do
556 S. Fair Oaks Ave. #34
Pasadena CA 91105
*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
--
Host: Chris Do (Bald Asian Guy Talks About Business)
Cinematographers/Editors: @RodrigoTasca
creative business tips, pricing strategy, client relationships, freelance pricing, value based pricing, business mindset, creative entrepreneur, creative pricing guide, business risk strategy, adobe max session, charging higher rates, creative value, client communication, price negotiation, creative business coach, business fundamentals, creative business mindset, client management, creative business growth, creative business strategy, value proposition, pricing psychology, creative mindset shift, business relationships, creative leadership, client strategy, pricing framework, Adobe Max
