Uploaded March 2026 | Updated September 2026, 2 weeks ago
Yes. We’re failing at AI. But it’s not because the tools aren’t good enough. We’re failing because we’re designing for a system that’s already obsolete. The winners of the AI era won’t be the fastest tool adopters, but the ones who redesign how work is organized, value is created, and ecosystems are navigated. In this session, Ian shows you how to think and build like an AI-native and re-architect organizations, sharing a practical map and mindset shift to thrive in a future where what’s valued changes in real time.
About SXSW:
SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, SXSW features sessions, showcases, screenings, exhibitions, professional development and a variety of networking opportunities. For more information, please visit sxsw.com.
Connect with SXSW:
Website: sxsw.com
Instagram: instagram.com/sxsw
LinkedIn: linkedin.com/company/sxsw
TikTok: tiktok.com/@sxsw
Bluesky: bsky.app/profile/sxsw.com
Threads: threads.com/@sxsw
Yes. We’re failing at AI. But it’s not because the tools aren’t good enough. We’re failing because we’re designing for a system that’s already obsolete. The winners of the AI era won’t be the fastest tool adopters, but the ones who redesign how work is organized, value is created, and ecosystems are navigated. In this session, Ian shows you how to think and build like an AI-native and re-architect organizations, sharing a practical map and mindset shift to thrive in a future where what’s valued changes in real time.
About SXSW:
SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, SXSW features sessions, showcases, screenings, exhibitions, professional development and a variety of networking opportunities. For more information, please visit sxsw.com.
Connect with SXSW:
Website: sxsw.com
Instagram: instagram.com/sxsw
LinkedIn: linkedin.com/company/sxsw
TikTok: tiktok.com/@sxsw
Bluesky: bsky.app/profile/sxsw.com
Threads: threads.com/@sxsw
