Uploaded March 2026 | Updated September 2026, 2 weeks ago
For years, the entertainment industry has focused on streaming metrics like subscriber counts and churn. But that doesn’t tell the full story of success today. In this SXSW conversation, Matt Strauss and Andy Cohen explore how entertainment is evolving beyond platforms - building fandoms, driving cultural conversation, and creating immersive experiences that turn shows into worlds, viewers into participants, and shared culture into the center of what comes next.
About SXSW:
SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, SXSW features sessions, showcases, screenings, exhibitions, professional development and a variety of networking opportunities. For more information, please visit sxsw.com.
Connect with SXSW:
Website: sxsw.com
Instagram: instagram.com/sxsw
LinkedIn: linkedin.com/company/sxsw
TikTok: tiktok.com/@sxsw
Bluesky: bsky.app/profile/sxsw.com
Threads: threads.com/@sxsw
For years, the entertainment industry has focused on streaming metrics like subscriber counts and churn. But that doesn’t tell the full story of success today. In this SXSW conversation, Matt Strauss and Andy Cohen explore how entertainment is evolving beyond platforms - building fandoms, driving cultural conversation, and creating immersive experiences that turn shows into worlds, viewers into participants, and shared culture into the center of what comes next.
About SXSW:
SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, SXSW features sessions, showcases, screenings, exhibitions, professional development and a variety of networking opportunities. For more information, please visit sxsw.com.
Connect with SXSW:
Website: sxsw.com
Instagram: instagram.com/sxsw
LinkedIn: linkedin.com/company/sxsw
TikTok: tiktok.com/@sxsw
Bluesky: bsky.app/profile/sxsw.com
Threads: threads.com/@sxsw
