Uploaded August 2026 | Updated September 2026, 3 weeks ago
Learn how to create playable ads with Unity PlayWorks, the ad format that lets players try your game before they install it.
In this video, we’ll walk you through both approaches: no-code Interactive Templates for fast turnaround, and the Unity plugin for developers who want editable game variables, health checks, and full campaign integration.
🔗 Check out the Unity Ads best practices Ebook to level up your Unity Ads campaigns: on.unity.com/UABestPractices
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Stay connected with us:
Games Twitter/X: https://x.com/unitygames
Instagram: instagram.com/unitytechnologies
Discord: discord.com/invite/unity
Discussions: discussions.unity.com
LinkedIn: linkedin.com/company/unity
Facebook: facebook.com/unity3d.in
Bluesky: https://bsky.app/profile/unity.com
Company Twitter/X: https://x.com/unity
#Unity #UnityAds #UnityPlayworks
Learn how to create playable ads with Unity PlayWorks, the ad format that lets players try your game before they install it.
In this video, we’ll walk you through both approaches: no-code Interactive Templates for fast turnaround, and the Unity plugin for developers who want editable game variables, health checks, and full campaign integration.
🔗 Check out the Unity Ads best practices Ebook to level up your Unity Ads campaigns: on.unity.com/UABestPractices
_______________
Stay connected with us:
Games Twitter/X: https://x.com/unitygames
Instagram: instagram.com/unitytechnologies
Discord: discord.com/invite/unity
Discussions: discussions.unity.com
LinkedIn: linkedin.com/company/unity
Facebook: facebook.com/unity3d.in
Bluesky: https://bsky.app/profile/unity.com
Company Twitter/X: https://x.com/unity
#Unity #UnityAds #UnityPlayworks

![Akupara Games on publishing, platforms, and Rain World’s revival
Alyssa Kollgaard, COO of Akupara Games, shares an indie publishers perspective on overcoming the biggest challenges in games today: discoverability and the attention economy.
Learn how Akupara thinks about games made for niche audiences, why this publisher prioritizes Unity projects, and their key takeaways from reviving the decade-old survival classic, Rain World, and bringing it to new platforms.
Explore the Akupara Games catalog: https://www.akuparagames.com/
More from Alyssa Kollgaard in the 2026 Unity Game Development Report: https://on.unity.com/2026GameDevReport
Featured game credits:
Sorry We’re Closed | à la mode games | Akupara Games: https://on.unity.com/PlaySorryWereClosed
The Darkside Detective: Backside of the Moon | Spooky Doorway | Akupara Games: https://on.unity.com/PlayTDD_BotM
Rain World: The Watcher | Videocult | Akupara Games: https://on.unity.com/PlayRainWorldTheWatcher
[0:00] Intro
[0:42] The discoverability challenge
[1:26] Tackling common porting problems
[2:10] Rain World: Sustaining engagement
[2:57] Choosing dev tools
[3:45] Looking ahead
#MadeWithUnity #Unity #GameDev #AkuparaGames Akupara Games on publishing, platforms, and Rain World’s revival](https://i.ytimg.com/vi/wEoMfA3xZvs/mqdefault.jpg)


![How Playrix is growing Township with Unity Ads’ D28 IAP ROAS optimizer
Playrix’s Aleksandr Bajev breaks down how the top studio leverages Unity Ads powered by Unity Vector to grow their game Township. Learn how Playrix uses Unity’s complementary D7 and D28 IAP ROAS campaigns to find and acquire players who are looking to invest in the games they love.
🔗 Start scaling with the right players for your game with Unity Vector: https://unity.com/products/unity-ads/vector
[00:00] Introduction
[00:12] Driving significant scale with Unity Vector
[00:59] The impact of Unity’s D28 IAP ROAS optimizer
[02:00] Accelerating growth with D7 and D28 IAP ROAS campaigns
[02:53] Deepening a strategic partnership with Unity
#Unity #UnityVector #Playrix How Playrix is growing Township with Unity Ads’ D28 IAP ROAS optimizer](https://i.ytimg.com/vi/wWArogYEFko/mqdefault.jpg)





