Uploaded June 2026 | Updated September 2026, 2 weeks ago

---

Playrix’s Aleksandr Bajev breaks down how the top studio leverages Unity Ads powered by Unity Vector to grow their game Township. Learn how Playrix uses Unity’s complementary D7 and D28 IAP ROAS campaigns to find and acquire players who are looking to invest in the games they love.

🔗 Start scaling with the right players for your game with Unity Vector: unity.com/products/unity-ads/vector

[00:00] Introduction
[00:12] Driving significant scale with Unity Vector
[00:59] The impact of Unity’s D28 IAP ROAS optimizer
[02:00] Accelerating growth with D7 and D28 IAP ROAS campaigns
[02:53] Deepening a strategic partnership with Unity

#Unity #UnityVector #Playrix