Uploaded October 2019 | Updated September 2026, 3 weeks ago

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Are you an emerging artist trying to grow? Building a strong brand is definitely the key. Today I'd like to use this company as an example to help you build your art brand.

A few days ago, a short ad on Youtube caught my attention. It's a blond girl saying 'I love nature, what do you love?' It was confusing to me at first. What is she trying to sell? Perfume? Later I learnt it was from Pandora. This is a very interesting case study on branding. As an artist, you could find a brand like Pandora and steal their branding ideas for your own. You need to see if you indeed have a lot in common, and what they did was successful.

#brandofyou #artbrand #branding