Uploaded July 2024 | Updated September 2026, 2 weeks ago
Legendary golfer, Thomas Bjørn shares his insights on how NTT DATA and BMW have transformed the fan experience at the BMW International Open. For 35 years, the most prestigious golf tournament in Germany has evolved, adapting with the times, while keeping its soul intact. Thanks to innovative technology, the distance between players and fans has vanished.
Legendary golfer, Thomas Bjørn shares his insights on how NTT DATA and BMW have transformed the fan experience at the BMW International Open. For 35 years, the most prestigious golf tournament in Germany has evolved, adapting with the times, while keeping its soul intact. Thanks to innovative technology, the distance between players and fans has vanished.










