Uploaded March 2026 | Updated September 2026, 3 days ago
Episode 2 of Behind The Boom - How My Dad Built California’s Largest Tow Company
In this episode, I sit down with my dad, one of the owners of Pepe’s Towing Service, to talk about how it all started.
What began by recycling junk cars for $100, eventually grew into one of the largest towing and recovery companies in California. In this conversation, we go back to the early days of working long hours, taking risks, and building a reputation in an industry where trust and reliability mean everything.
My dad shares the real story behind the growth of Pepe’s: the struggles, the big breaks, the crazy recoveries, and the decisions that helped turn one truck into a fleet of over 100.
If you’ve ever wondered what it takes to build a business from the ground up or what the towing industry is really like behind the scenes, this episode is for you.
In this episode we cover:
- How Pepe’s Towing first started
- The challenges of building a towing company from scratch
- Stories from the early days of heavy-duty recovery
- Growing from one truck to a fleet of over 100
- Lessons learned from decades in the towing industry
Follow the show for more conversations about towing, heavy recovery, crazy roadside stories, and the people behind the trucks. New episodes weekly.
Listen on Spotify here: open.spotify.com/show/6ovbxzKgtz7xmsk6jSgYHj
Listen on Apple Podcasts here: podcasts.apple.com/us/podcast/behind-the-boom/id1880554696
#towing #heavydutytowing #podcast #trucking #smallbusiness
00:00 Intro
00:19 How did Pepe's Tow get started
04:30 How many total trucks does Pepe's have now
07:11 When did Pepe's buy our first heavy wrecker
12:13 What made Pepe's focus exclusively on heavy duty
14:32 How do we have 300+ accounts and maintain them
15:21 Where does your passion come from
21:23 The boss is still active at 61
24:41 The difference between Pepe's and other tow companies
27:47 what makes a good boss
29:24 The brutal hours of towing
30:13 How Pepe's gets so many calls
31:47 What is the future of Pepe's
37:59 What other companies are missing
40:16 What's the secret to longevity
42:52 Advice for upcoming tow operators
Episode 2 of Behind The Boom - How My Dad Built California’s Largest Tow Company
In this episode, I sit down with my dad, one of the owners of Pepe’s Towing Service, to talk about how it all started.
What began by recycling junk cars for $100, eventually grew into one of the largest towing and recovery companies in California. In this conversation, we go back to the early days of working long hours, taking risks, and building a reputation in an industry where trust and reliability mean everything.
My dad shares the real story behind the growth of Pepe’s: the struggles, the big breaks, the crazy recoveries, and the decisions that helped turn one truck into a fleet of over 100.
If you’ve ever wondered what it takes to build a business from the ground up or what the towing industry is really like behind the scenes, this episode is for you.
In this episode we cover:
- How Pepe’s Towing first started
- The challenges of building a towing company from scratch
- Stories from the early days of heavy-duty recovery
- Growing from one truck to a fleet of over 100
- Lessons learned from decades in the towing industry
Follow the show for more conversations about towing, heavy recovery, crazy roadside stories, and the people behind the trucks. New episodes weekly.
Listen on Spotify here: open.spotify.com/show/6ovbxzKgtz7xmsk6jSgYHj
Listen on Apple Podcasts here: podcasts.apple.com/us/podcast/behind-the-boom/id1880554696
#towing #heavydutytowing #podcast #trucking #smallbusiness
00:00 Intro
00:19 How did Pepe's Tow get started
04:30 How many total trucks does Pepe's have now
07:11 When did Pepe's buy our first heavy wrecker
12:13 What made Pepe's focus exclusively on heavy duty
14:32 How do we have 300+ accounts and maintain them
15:21 Where does your passion come from
21:23 The boss is still active at 61
24:41 The difference between Pepe's and other tow companies
27:47 what makes a good boss
29:24 The brutal hours of towing
30:13 How Pepe's gets so many calls
31:47 What is the future of Pepe's
37:59 What other companies are missing
40:16 What's the secret to longevity
42:52 Advice for upcoming tow operators
