Uploaded July 2020 | Updated September 2026, 1 day ago
Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.
In Episode 11, we dissect into MVMT’s business & marketing strategy – The company started in 2013 with the mission of designing & selling a stylish, minimalistic watches at an affordable price. This model wasn’t anything new, but it wasn’t properly introduced online at scale until co-founders Jake Kassan and Kramer LaPlante introduced it across the digital world. With aggressive marketing & business tactics, they became one of the world’s fasters growing watch brands & generating over $90mil in revenue within 5 yrs.
Timestamps:
2:06 – How MVMT Uses A Referral Program To Attract New Customers & Reduce Their Marketing Costs
4:30 – MVMT Using High-Quality Lifestyle Images To Help The Customer Visualize How Their Product Will Look On Themselves
5:58 - Leveraging Influencer’s Creatives For Your Own Catalogue
7:05 – MVMT Utilized A Crowdfunding Platform To Help Raise Money For Their Business Without Giving Up Equity. Learn their strategic approach using Indiegogo.
10:10 – Building A Strong Tribe Will Lead To More Sales
12:30 – Why You Should Create A Best Sellers Section On Your Website
14:57 –Create Long-Term Partnerships With Influencers Rather Than A Pay To Play Strategy
16:45 – Increase Your AOV (Average Order Value) By Implementing A Bounce-Back Strategy
ABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: twitter.com/mskopak
ABOUT ME (SEAN AZARI):
In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.
BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️
https://breakthrough.social
REBHORN (My eCommerce/Art Brand) ⤵️
Website: rebhorndesign.com
Instagram: instagram.com/rebhorndesign
My Other Social Channels:
INSTAGRAM: instagram.com/sean_azari
FACEBOOK: facebook.com/azarimedia
SNAPCHAT: snapchat.com/add/sean_azari
TWITTER: twitter.com/sean_azari
🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social
Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.
In Episode 11, we dissect into MVMT’s business & marketing strategy – The company started in 2013 with the mission of designing & selling a stylish, minimalistic watches at an affordable price. This model wasn’t anything new, but it wasn’t properly introduced online at scale until co-founders Jake Kassan and Kramer LaPlante introduced it across the digital world. With aggressive marketing & business tactics, they became one of the world’s fasters growing watch brands & generating over $90mil in revenue within 5 yrs.
Timestamps:
2:06 – How MVMT Uses A Referral Program To Attract New Customers & Reduce Their Marketing Costs
4:30 – MVMT Using High-Quality Lifestyle Images To Help The Customer Visualize How Their Product Will Look On Themselves
5:58 - Leveraging Influencer’s Creatives For Your Own Catalogue
7:05 – MVMT Utilized A Crowdfunding Platform To Help Raise Money For Their Business Without Giving Up Equity. Learn their strategic approach using Indiegogo.
10:10 – Building A Strong Tribe Will Lead To More Sales
12:30 – Why You Should Create A Best Sellers Section On Your Website
14:57 –Create Long-Term Partnerships With Influencers Rather Than A Pay To Play Strategy
16:45 – Increase Your AOV (Average Order Value) By Implementing A Bounce-Back Strategy
ABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: twitter.com/mskopak
ABOUT ME (SEAN AZARI):
In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.
BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️
https://breakthrough.social
REBHORN (My eCommerce/Art Brand) ⤵️
Website: rebhorndesign.com
Instagram: instagram.com/rebhorndesign
My Other Social Channels:
INSTAGRAM: instagram.com/sean_azari
FACEBOOK: facebook.com/azarimedia
SNAPCHAT: snapchat.com/add/sean_azari
TWITTER: twitter.com/sean_azari
🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social
