Uploaded June 2020 | Updated September 2026, 3 hours ago
Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.
In Episode 7, we dissect into Freshly’s business & marketing strategy – Freshly is a healthy subscription meal-prep that entered the market in 2012 & has over a million subscribers. By 2024, the American market is estimated to reach 4.0 billion dollars (where Freshly currently owns 33% of the market).
Timestamps:
1:24 - Why You Need To Segment Your Audience & Deliver Separate Content To Each
3:40 - Use KPI's That Are Meaningful To Your Business
8:43 - Hyper Target Your Customer Basis With Personalized Content
11:40 - Make Sure Your Unit* Economics Work Before You Grow
15:40 - Create Urgency By Coming Up With Limited Time Offers & State Them Into Your Ad Copy
17:40 - Implement A Referral Marketing Program
ABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: twitter.com/mskopak
ABOUT ME (SEAN AZARI):
In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.
BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️
https://breakthrough.social
REBHORN (My eCommerce/Art Brand) ⤵️
Website: rebhorndesign.com
Instagram: instagram.com/rebhorndesign
My Other Social Channels:
INSTAGRAM: instagram.com/sean_azari
FACEBOOK: facebook.com/azarimedia
SNAPCHAT: snapchat.com/add/sean_azari
TWITTER: twitter.com/sean_azari
🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social
Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.
In Episode 7, we dissect into Freshly’s business & marketing strategy – Freshly is a healthy subscription meal-prep that entered the market in 2012 & has over a million subscribers. By 2024, the American market is estimated to reach 4.0 billion dollars (where Freshly currently owns 33% of the market).
Timestamps:
1:24 - Why You Need To Segment Your Audience & Deliver Separate Content To Each
3:40 - Use KPI's That Are Meaningful To Your Business
8:43 - Hyper Target Your Customer Basis With Personalized Content
11:40 - Make Sure Your Unit* Economics Work Before You Grow
15:40 - Create Urgency By Coming Up With Limited Time Offers & State Them Into Your Ad Copy
17:40 - Implement A Referral Marketing Program
ABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: twitter.com/mskopak
ABOUT ME (SEAN AZARI):
In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.
BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️
https://breakthrough.social
REBHORN (My eCommerce/Art Brand) ⤵️
Website: rebhorndesign.com
Instagram: instagram.com/rebhorndesign
My Other Social Channels:
INSTAGRAM: instagram.com/sean_azari
FACEBOOK: facebook.com/azarimedia
SNAPCHAT: snapchat.com/add/sean_azari
TWITTER: twitter.com/sean_azari
🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social
